Smart business owners, especially small business owners, know that they cannot succeed solely on their own or without the help of others. A small business needs a network of local businesses and organizations that share and reciprocate patrons.
For example, the town government provides recreational sports leagues through the local community center. The community center orders custom t-shirts printed at the nearby print shop. The print shop forms a partnership with the small sporting goods store and agrees to have the shirts delivered there for pick up. This increases business for the sporting goods store when parents buy sports equipment there during t-shirt pick up. The sporting goods store may give the printing shop 5% of the revenue generated from sales to rec league members. And, the printing shop might provide 100 free flyers to the community in support for their business from the t-shirt order. This partnership does not increase work or efforts for any of the businesses, but results in increased business and revenue for both the sporting goods store and printing shop.
Think about logical relationships between physical therapy and local businesses. Some good opportunities might be with:
Develop a plan to network with the business or organization. Think first about what benefits they could receive from a partnership with your practice. Can you offer discounted care for their patrons, free PT support during games, or on-site services at the retirement community?
Now think about what you want in return for their partnership. You could have your clinic’s logo printed on the uniforms or a banner at the field. For on-site services, you could have your business listed on their website and maybe included in their marketing campaigns (postcards, social media etc.). For YMCAs or other membership/fitness studios, would your patients be able to receive a discount on membership (say 10% a YMCA membership for patients). This could be marketed on your website, social media, and in your new patient packet.
Once you have a partnership plan in mind, prepare for when and how you would want to introduce the idea to the business owner. There can be a couple approaches to consider:
Want more ideas on business partnerships for physical therapy clinics? Or already have a partnership and want to start marketing it? Talk with our expert business and account management team. We have years of experience in creating successful relationships and can help take your practice to the next level.
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