People are searching for pain help online…
Will they find your website?
SEO is the process of making your website easily found by search engines like Google, Bing, Yahoo, DuckDuckGo, and more. But equally as important is making your website easy to use and understand for the people actually doing the search!
While there are plenty of technical things about SEO, Google’s #1 goal in choosing which sites rank can be simplified down to “did it answer the person’s questions?” and if it does – you rank higher.
Is “Local SEO” different?
Google favors Local SEO results, which require some addtional work to rank on
The last several years, Google has released several updates to favor results that are local to the person searching. Ranking highly in Local SEO results requires a different approach than typical website optimization. You need to appear across a number of local listings, keep profiles updated and accurate, have good online reviews, and more.
We have the tools to help you accomplish all of that each month.
Details:
How We Optimize Your Website for Search Engines
Optimizing for search engines requires a handful of best practices and consistent, monthly tasks to appear in multiple places on page 1 and do that for as many conditions as possible.
Organic or “On Site” Optimization
The first and most important step is ensuring your website is set up to be found. This requires the right copy, a fast-loading site that works great on mobile, blogs regularly, condition-based content thoughout the site, and more.
Local SEO & Local Listings
Where organic SEO is about articles and website results, “Local” SEO is about appearing well in maps and local listings. Many people around you will use local listings in their search so you need to appear consistently and confidently across many different listing sites.
Consistent Stream of Online Reviews
One of the biggest factors in improving Google’s opinion of you is online reviews that 1) are recent, always coming in steadily and 2) get replied to. We make it easy for you to do both.
Did you know…
About 80% of people search their condition, not for therapy
Ranking highly on Google for your clinic type, such as “physical therapy [insert your town]” is good, but it could account for as little as 20% of the people looking for help with conditions you treat.
Optimizing your website to rank for things like “back pain,” “knee pain,” and other common issues gets you in front of thousands more local people looking for help every month.
What’s more, when you have specific content on your website for the problem they’re dealing with, they are more likely to trust your expertise and schedule an appointment.
Blogs on your website are one of the best ways to rank for additional conditions and services.
Want to know more?
[WATCH] How SEO Works & How Long It Takes:
How Practice Promotions Marketing Systems Help Your SEO:
Click one to learn more!
Our dedicated SEO team spends several hours evaluating your Google rank and optimizing various aspects of your website each and every month behind the scenes. Your account manager will ensure you can see the results regularly or you can access them from your analytics dashboard 24/7
Consistent new, relevant blogs being posted is one of the top ways Google can rank you for additional search keywords and find additional potential patients. We take care of all the heavy listing for you with our team of writers & therapists.
Take care of listing your practice on nearly 100 local listing websites all from one easy dashboard we provide.
We have the tools to help you get more reviews through email and in person, respond to all reviews from an easy dashboard (proven to increase SEO rank), and even keep negative reviews private to your team with reputation management.
From your newsletters & e-newsletters to blogs and condition-based web pages we ensure you have the right content to be found by search engines for a variety of conditions.
Common SEO Questions for Practices:
What does SEO stand for?
“SEO is the acronym for search engine optimization. It refers to the manual process of optimizing content, website pages, and any other information about your clinic that is online to appear when people search for your ‘physical therapy’ or conditions you help with.” -Neil
What is an example of SEO?
“One of the most common searches you want to rank for is ‘Physical Therapy [Your Town].’ To optimize for this, your location as well as city/town name will be intentionally worked into your homepage or location page in the process of your website design. In another example, you can optimize for searches such as ‘back pain’ by having a well-written, helpful blog or back pain page that follows proven SEO best practices. Real SEO is both set up with your initial web design and then improved constantly over time so the results increase exponentially.” -Neil
How do you write good SEO content?
“There are a number of best practices to follow including use of keywords in headlines and body copy, including synonyms throughout the article, and including links to other related topics in your site and other websites. But, the most important thing is make sure the content helps the reader! Google pays attention to how long people spend on the page and what they engage with. If your content keeps people interested, Google will rank you well even if it’s not written exactly perfectly.” -Neil
Why do I need SEO?
“Every practice needs SEO because ‘if you build it they will come’ doesn’t apply to websites. Thousands of local potential patients need your help and almost all of them trust a search engine to find solutions. You need to be visible if you want to reach people looking for help.” -Neil
Is SEO free?
“Traffic from SEO is free in that you don’t pay Google when someone clicks your link like an ad. Because of this, it can be a highly cost-effective way of getting patients! Also, once you rank well the upkeep required is very minimal which means results increase over time. That said, doing it right typically requires some investment. Working with the right professional from the start can help expidite your results and more than pay for itself in the first year. Don’t be afraid to invest in SEO help.” -Neil
How do you find keywords?
“SEO keywords need to be both relevant to the services you provide and searched frequently by people online. Our team can help you identify the most important keywords to start with then add new additional services from there. You can also learn more about keywords here.” -Neil
Marketing Plans For Any Practice Size:
Ultimate System
The best Practice Web Design, Digital Marketing, & SEO Service, plus our entire monthly patient newsletter system!
Pro System
All of our powerful Digital Marketing systems: the best Practice Web Design, SEO Services, Email Marketing, + Google Ads!
