Are you struggling to come up with engaging social media content for the summer? Social media is a great way to connect with current patients. Here are 5 summer social media ideas for physical therapy, chiropractic, and medical clinics…
1. Connect Summer Activities to Your Physical Therapy or Chiropractic Practice
Social media content needs to be relevant and current to appeal to users as their scroll through their newsfeeds. Do you see a lot of rotator cuff injuries in the summer from people golfing too much? If so, post some short and sweet safety, stretch, or health tips. Share preventative tips, home exercises and articles on how PT or Chiro can improve sports performance and recovery times. Also, be sure to have visually engaging images that capture the core of your content.
2. Share Local Summer Activities, Ideas or Recipes
Think about what you like to read on social media. It might not always be articles or blog posts. Sometimes, we just want simple ideas or inspiration for something fun to do. Try using one day a week to share something fun and not directly related to physical therapy or chiro.
Think about your patient demographics and tailor your posts to their interests. For example, if you treat mostly seniors think about local summer activities for them to do with grandchildren. Or, if you see a lot of young professionals choose active and local ideas that are a fun option for the weekend.
3. Post Fun Pictures of Your Team or Practice Events
A picture is worth 1000 words (and lots of clicks and engagement on social media). Start by bringing your practice’s personality to life with photos of the team and events. Are you sponsoring a workshop or community event? Take pictures to post to Facebook both during and after the event.
Practice owners often worry about their ability to take fun pics (we are not all Instagram pros). Ask your team if anyone wants to take charge of the lens! Every clinic has at least one social media savvy team member who can capture the fun and excitement of the day. If your staff is comfortable, you can even tag them in the photos to increase visibility within their friend network. Fun staff pictures make great summer social media ideas for physical therapy and chiropractic clinics.
4. Use Social Media Templates to Refresh Your Brand’s Look and Feel
At Practice Promotions, we create 5 custom social media posts for our customers every month! To make sure we create a consistent look and feel for you, we create “brand templates” that show off your logo and colors. You can do the same with tools like Canva. Just check out some of our branded posts:
5. Invite Your Patients Back In For a Free Movement Consultation
The easiest way to get past patients back in the clinic & increase referrals…is to offer a free 15-minute movement consultation? Post about this on social media, and maybe even combine it with an ice-cream day! Make coming in for care FUN, and you’ll end up filling your schedules at the same time.
Take Action On These Summer Social Media Ideas for Physical Therapy and Chiro Practices!
Interested in getting done-for-you social media marketing? For 14 years, Practice Promotions has helped physical therapy & chiropractic clinic owners build their brands and increase referrals with powerful marketing services. Click below to watch an Instant Video Demo of our services.