The PT Owner’s Marketing Blog
Practice Promotions Founder Letter 2022

Founder Letter: Our Mission in 2022 & Beyond

Results

Written by: Neil Trickett, PT

Updated November 12, 2021 • 3 min read

We’re Innovating So You Can Keep Growing

Practice Promotions has continued to innovate over the last decade, but our mission has always remained the same: to help private PT & Rehab Owners promote their services, increase new patients, & change more lives. 

With this mission in mind, we have offered a variety of physical therapy-specific marketing solutions. These solutions have changed as your clinic’s needs and challenges have shifted:

• • •

  • 2011- Practice Promotions launched with a patient newsletter system. Within 10 months, 25 clinics were designing newsletters with us.
  • 2012- Practice Promotions relocates from Florida (where Amy & I owned our clinic) to Virginia.
  • 2015- Direct access was expanding and PT Websites became a must, so we launched PT Performance Websites in addition to newsletters
  • 2016- Grew to serve over 100 clinics with over 1,000 PT Newsletters designed per year
  • 2016-17- Expanded our staff and digital marketing tools included with websites to meet the growing need for good SEO, email marketing, and more.
  • 2018- Combined our best-performing digital, website, and newsletter services to create the Ultimate PT Marketing System™
  • 2019- Partnered with PT Wired to offer a customer-exclusive Patient Engagement App 
  • 2020- Recognized by Inc5000 as one of America’s fastest growing companies for the 2nd year in a row.
  • 2021- Added our full-service Google Ads programs to further increase digital marketing results + grew to helping over 1,200 clinic locations across North America.
  • 2022- Here’s what’s next…

Revamping Our Monthly Plans to Include Our Best-Performing Systems: 

Continuing on our core value of “We Innovate and Constantly Improve,” we have worked to enhance the most powerful physical therapy marketing system and launched our brand new monthly plans in November. 

As time has progressed markets have become more competitive, referrals continue to decline, medicare is a nightmare, and even hiring has become a major roadblock.

What works best for your clinic has shifted too. To help you stay ahead of the marketing world, we are refocusing our services around:

  • Competing with PT-specific Google Ads
  • More complete email marketing tools
  • Fraud & competitor click prevention for your Google Ads
  • Tracking every phone call & where it came from (even from newsletters!)
  • And more to come!

Heading into 2022, we’re setting the bar higher for ourselves so that we can continue our mission of helping you help your patients. We know that things will continue to change. But we are here to ensure your clinic stays ahead of the curve.

Lastly, I would like to thank all of our clients for trusting us with their marketing.

With you, we can succeed in improving more people’s lives in 2022 and beyond. 

-Neil Trickett, PT, CEO
Connect with Neil on Linkedin

Practice Promotions 2022
Practice Promotions 4 Years Ago and Now
10 year celebration
blog-podcast-banner

Practice Owners Get A Free PT Marketing Book!