You’ve probably heard from those in the know that it’d be a good idea to establish a blog for your chiropractic clinic, but all you can think about is: A chiropractic blog??? I’m not a copywriter. I’m a chiropractor. How could I even think about adding a chiropractor blog to my list of things to do?
The truth is, anyone can write a GREAT chiropractic blog if they have the right tools.
Here’s what you need to know.
What Is A Chiropractic Blog and Why You Should Write One
Simply put, a chiropractic blog is basically a list of self-published articles that you put on your website to establish yourself as an expert in the field and to attract new clients in the process.
Here’s how this definition plays out practically.
1. Writing a chiropractic blog improves your website’s search engine optimization (or SEO). If you’re not familiar with SEO, here it is in a nutshell. Basically, you’re writing content that has been optimized using keywords so that your blog’s content will rank higher in the search results (or SERPs).
2. Your optimized content attracts more pre-qualified visitors to your website: This can be especially critical if you’re trying to get more local traffic to your website. Pre-qualified, in this case, means that you’ll attract people who are already looking for chiropractic services (or at least what chiropractic can do) to your clinic, which makes selling easier.
According to Semrush, companies and organizations that blog get almost 70% more leads each month and nearly 50% of people take the advice they get from bloggers and vloggers.
3. It gives you an opportunity to engage with past, present, and future clients in a real and meaningful way.
4. Good blog content becomes the foundation for good social media content. In other words, it’s easy to share on social media sites, like Facebook and Twitter. If your content is really, really good, then it won’t just be you and your office staff sharing content. Your clients and even people you don’t know will share it, which leads to more traffic to your website and ultimately, your clinic.
5. A solid chiropractic blog allows you to build your brand in a meaningful and organic way.
Chiropractor Blog Topic: What Should Chiropractors Blog About?
Here’s a true story. A young woman in her early 20s started seeing a chiropractor just because her mom did. She figured that if she was going to go along to the doctor’s office anyway, then she may as well see what the chiropractor could do.
As it turns out, the woman had a slight curvature of the spine. It was so slight and she had it for so long, she didn’t even realize it was an issue. She just assumed not being able to turn her neck was normal as was the slightly funny way she walked.
She figured the same was true of the constant headaches she had. It wasn’t until she got her X-rays from the chiropractor that she learned she had a problem.
The young woman was lucky and rare. Most people who could use the help of a chiropractor either don’t even realize they have a problem (because they’ve lived with it so long) or they didn’t realize that a chiropractor could treat their issue.
We bring all of this up to point out the types of content that you could write about on your chiropractic blog.
Let’s take the young woman’s case as a starter. Possible chiropractic blog topics could include:
- How common is scoliosis in young women and what they can do about it
- Common are some causes of headaches and the remedies for them
- What causes issues with walking
- How to know if you need to see a chiropractor
You could also add some other little-known issues that chiropractic might treat like:
- What are some little-known remedies for a weak immune system?
- Alternative solutions to reducing stress and anxiety
- Natural remedies for autoimmune disorders, like fibromyalgia
In other sections of this blog post, we’ll talk in more detail about how you can brainstorm for ideas that would be appropriate for a chiropractor blog.
5 Simple Steps to Writing a Great Chiropractic Blog
1. Make a Plan for Your Chiropractor Blog
A big mistake that most bloggers, and not just chiropractor bloggers, make is that they don’t make a plan for their blog posts. That is to say, they have no written content calendar, so when the time comes to write their blog posts, they get a case of writer’s block.
To prevent this from happening, we recommend the following:
1. Write out a calendar of planned blog posts and stick to it. Your blog calendar should list the topics you’ll write about during the given calendar period.
2. Decide how often you want to blog. That is, will you blog once a month? Once a week? More? We recommend that you make a post to your chiropractor blog at least once a month, though if you’re trying to build up your SEO, it’s often better to go with more.
3. Create SMART goals for your chiropractic blog. To review, SMART goals are specific, measurable, assignable, realistic and time-related. Here’s an example. You or someone on your team will write two blog posts a week (specific, measurable, and assignable) to be turned in by the end of the week prior to the posts’ calendar due date (realistic and time-related).
2. Creating Your List of Blog Topics
We touched on this a bit before, and now, we’ll go into a bit more depth about how you choose a chiropractic blog topic. To start off with, think about 10 to 20 of the most common issues your patients ask you about.
For example, they may want to know what causes scoliosis and why chiropractics offers a good treatment solution for it.
Other topics could include:
- How chiropractors can help with knee or shoulder pain
- What chiropractors can do to help you heal from a sports injury
- How a trip to the chiropractor helps whiplash or tailbone issues
- What is myofascial pain and how your chiropractor can help
- Etc.
In the blog post, you’ll want to highlight the issue and then explain how seeing a chiropractor can help. As we mentioned, some people truly may not even know they need to see a chiropractor, so when your chiropractic blog addresses their issues, it prompts them to make an appointment.
3.Keywords for Your Chiropractor Blog: Write To Your Audience
So… If your patients don’t know that they need to see a chiropractor, then it’s likely that they won’t be searching specifically for a chiropractor when they do a Google search.
This is where keywording comes into play. While some people will automatically use words like “chiropractors near me” or “chiropractors in [city, state],” most of them will search the web with words like “causes of back pain,” “ways to treat sports injuries,” and “what are some natural ways I can get rid of a headache?”
If those are the keywords your potential patients use in their Internet searches to find relief for their problems, then those are phrases you should also use in your chiropractic blog posts.
Yes, you’ll also use keywords pertaining to chiropractors specifically, but you also want to write to your audience by using the same words they use when they come searching for a solution to their problem, which is you and your services.
4. Tie Your Blog Topic Into A News Event Or Holiday
Tying your chiropractic blog topic to a current news event or the monthly holiday offers you another way to create topics for your chiropractic blog. While some topics, like back pain or headaches, are evergreen, meaning they’re always relevant, it can take time for the organic traffic to your blog to build up if you only use evergreen topics.
Here’s an example. Let’s say that a famous football player gets a significant injury to his back during a game and has to sit out the rest of the season. If his diagnosis is public and it’s something you know that chiropractic can treat, then create a blog post about it.
Start out by recapping the news story and the nature of the injury, and then go into an explanation of how you’ve treated similar injuries before and what’s involved.
Or if it’s the Christmas holiday season and you know that a lot of people get injured while hanging their Christmas lights on the house, explain the precautions they should take and how chiropractic care can help them if they’re already injured.
In this way, you not only keep yourself current, but you’ll also give yourself a quick boost in the SERPs while that topic remains current.
5. Creating an Effective Chiropractor Blog: Always Use a Strong CTA
The best-written chiropractic blog will do you little good if you don’t include a strong call-to-action (CTA). The strongest CTA invites them to call you today to set up an appointment. The best reason for them to call you right now, of course, is that they’ll be on their way to pain relief. The quicker they call you, the quicker the relief comes.
For you, it means that you’ll always have a queue of clients, which helps you keep your business alive and allows you to serve the most people in your community. It’s a win-win all around.
Then Publish Your Chiropractic Blog Post!
Once your blog posts are done, you then need to publish them on your blog. Once you do that, you’re in a position to share them.
Here are a couple of places you can share your blog posts:
- On your social media channels, like Facebook and Twitter
- To your email list
- On online directories and forums that allow comments
Once you publish your blog, you’ll want to track your results. Your website’s analytics will tell you what blog posts get the most attention and from where. You’ll also learn which keywords people used to find your blog, which gives you an idea of what keywords to use more of in the future.
Conclusion
By now you know how much posting regular blog content can help your business. Statistically speaking, companies that produce blogs get almost 70% more traffic than those who don’t. In short, it benefits both you and your clients when you blog.
Are you ready to start your own chiropractic blog? Why not reach out to us today for help? Practice Promotions offers monthly marketing services for chiropractors, including writing regular blogs for our clients.