Today on the Podcast: Top Social Media Trends for PTs Clinics in 2025
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About This Episode
Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinic’s followers never seem to grow?
Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn…
- Top 3 trends in PT social media: bite-sized videos, local visibility, and showing patient stories
- Which channel to use: Facebook vs Instagram vs TikTok
- Key metrics to track
You can download this month’s social media calendar at practicepromotions.net/!
Listen Above or Read The Summary Here:
Key Social Media Trends for PT Practices in 2025
As physical therapy practices navigate 2025, McKenna Dance highlights essential trends that the owners must not ignore. The significant shifts occurring in social media can transform how clinics engage with potential patients. Here are three crucial trends and strategies she emphasizes.
Bite-Sized Videos: The New Norm
Neil and McKenna agree that bite-sized videos are no longer optional; they are imperative. McKenna expresses, “Short form, human-centered videos will dominate across all platforms.” It’s about authenticity rather than production quality. Clinics shouldn’t shy away from creating content that showcases quick tips, behind-the-scenes glimpses, and simple stretching exercises.
- Keep it authentic: It’s okay to showcase mistakes or bloopers. Showing authentic moments builds trust with your audience.
- Engage the staff: Designating team members to create content can ease the burden on clinic owners. Even a tech or bubbly PTA can effectively manage this.
Elevate Local Visibility
One of McKenna’s critical points revolves around enhancing local visibility. “Don’t think about your community as an afterthought,” she asserts. The local customer base is vital, and clinics must leverage social media algorithms to improve visibility in their specific areas.
- Utilize geotags: By tagging specific neighborhoods or using local hashtags, clinics make it easier for community members to discover them.
- Engage with local content: Bringing attention to local events, partnerships, and community welfare helps to build a reputable image.
Authenticity through Social Proof
In a world saturated with marketing messages, authenticity stands out. McKenna urges practice owners to share real stories and verifiable patient success outcomes. “People are drawn to what feels real,” she claims. Sharing behind-the-scenes content and patient transformation stories not only humanizes the clinic but establishes a credible image in the community.
- Showcase patient stories: Real experiences resonate more with potential clients. This social proof builds trust and encourages referrals.
- Focus on human elements: Sharing personal milestones of staff members, events, or casual moments within the clinic strengthens the connection with your audience.
Metrics to Measure Social Media Success
Understanding how to track engagement is vital for every practice owner. McKenna points out that engagement—likes, comments, shares—plays a significant role in measuring content success. She explains, “A small loyal follower interaction regularly is way more valuable than having thousands of ghost followers.”
- Keep a close eye on reach and impressions: These metrics show how many people see a post and how often, which is crucial for local visibility.
- Consistency is key: Regular posting leads to increased patient conversions. This means clinics should aim for a consistent content calendar.
Choosing the Right Platforms
With various social media platforms available, selecting the right ones is paramount. McKenna shares, “It completely depends on where your target audience is.” She highlights different platforms and their typical audiences:
- Instagram: Best for engaging younger demographics with quick exercise demos and success stories.
- Facebook: Optimal for connecting with older patient demographics and benefiting from word-of-mouth referrals.
- LinkedIn: Great for professional networking and building credibility with local employers.
- TikTok: Best suited for clinics comfortable with creative, energetic content targeting a younger audience.
Ultimately, McKenna emphasizes that practices don’t need to be on every platform. Concentrating on 1-3 that align with their goals and audience is more effective.
Practical Tips to Enhance Engagement
For clinics feeling overwhelmed by social media demands, McKenna advises starting simple. “Just be sure to encourage people to comment, share their experiences, or ask you questions too,” she says. Setting aside just 15 minutes a week for planning and scheduling posts can significantly reduce daily stress.
- Batch create content: Designating a specific time for content creation can streamline overall efforts.
- Encourage interactions: Ask patients to share their experiences on their profiles. This expands reach organically.
Ultimately, McKenna reinforces that social media isn’t just about being present; it’s about being consistent, authentic, and engaging. For PT practice owners looking to thrive, following these strategies can significantly impact their digital presence and connection with the community.
Common Questions Practice Owners Ask About This Topic:
- What are the latest social media trends for physical therapy clinics?
- How can physical therapy practices effectively use social media?
- What type of content engages patients on social media for PT clinics?
- Which social media platform is best for promoting PT services?
- What metrics should PT clinics track to measure social media success?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic