Today on the Podcast: What it is Like to Manage a 10+ Location PT Practice
Listen Now:
—
About This Episode
Bret is a physical therapist and the Co-Owner of Pacific Pro Physical Therapy, a 14-location PT practice in California and Tennessee.
Today, he’s going to talk about how to GROW, MANAGE, and MARKET a 10+ location practice – which is great news for all you ambitious listeners out there.
Listen Above or Read The Summary Here:
Key Insights on Managing a Multi-Location Physical Therapy Practice
Neil and Brett explore the unique challenges and strategies associated with managing a multi-location physical therapy practice. With 14 clinics under the Pacific Pro Physical Therapy brand, Brett shares insights that can guide private practice owners in North America aiming for growth.
Growing Your Practice: Organic vs. Acquisition
Brett outlines his approach toward growth, initially starting with one clinic before expanding significantly. He reflects, “If you’re a good PT, people will come see you,” stressing the importance of not just being a competent clinician but also fostering strong interpersonal relationships with patients. While Pacific Pro primarily grows through denovo locations, Brett explores the viability of acquisitions.
- Consider Demographics: When opening new locations, understanding the local market’s demographics is crucial. Brett notes that even within California, different counties exhibit differing patient needs and payment structures.
- Two Growth Strategies: When asked about growth strategies, Brett points out the importance of having seasoned PTs in any clinic acquisition, asserting that “acquisitions need strong existing staff to succeed.”
Cultivating a Strong Clinic Culture
As Pacific Pro’s footprint expands, maintaining a positive clinic culture poses challenges. Brett expresses his greatest fear: “I don’t want to lose that quality care and fun vibe in the clinic.” He underscores that the clinic director’s personality significantly shapes the clinic’s culture. “If you’re a quiet clinic director, your clinic’s going to be quiet too,” he emphasizes.
- Centralized Communication: Establishing strong lines of communication between clinic directors, marketing teams, and staff enhances patient experience and retention. Brett notes, “The best clinics that do well are the ones that communicate with the marketers the best.”
- Policies and Procedures: Systematizing operations by creating robust policies and procedures becomes essential as the practice scales. “You can’t wing it past a certain point,” Brett states.
The Importance of Networking and Risk-Taking
Networking plays a pivotal role in business growth, as does the ability to take calculated risks. Brett reflects, “If you’re not growing, you’re dying.” He shares how strategic partnerships have enabled Pacific Pro to expand its services and community presence. By learning from experiences, he highlights that “the nice guy doesn’t always win in business.”
- Embrace Risk: Brett encourages owners to take risks and delegate responsibilities to focus on growth. “You can’t save your way to growth,” he insists.
- Collaborate with Marketing Experts: Choosing to work with specialized marketing teams allows practice owners to focus on patient care while benefiting from professional expertise. Brett remarks, “You have to let go of control to enable growth.”
In conclusion, managing a large physical therapy practice requires a balance of risk-taking, strategic marketing, robust communication, and a dedication to maintaining a strong clinic culture. By following Brett’s guidance and best practices, private practice owners can see success in scaling their operations while ensuring a high standard of patient care.
Common Questions Practice Owners Ask About This Topic:
- What are the key strategies for managing multiple physical therapy locations?
- How can I effectively market my multi-location physical therapy practice?
- What challenges are faced by owners of multi-location PT practices?
- How can I ensure consistent patient care across different physical therapy locations?
- What are the benefits of expanding a physical therapy practice to multiple locations?
Don’t Forget To Subscribe!
You can listen to this episode and subscribe to others anywhere you get your podcasts by clicking here. Or, if you prefer, watch full episodes on YouTube! Go to playlist
PS –
See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic