Today on the Podcast: Adding a Stretch Lab to Your PT Practice w/ Kevin Flaherty, PT
Listen Now:
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About This Episode
Ever looked at a Stretch Lab and thought, “Hey…I could do that!”
Well…you’re right! And it might be easier to start than you think.
Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy.
- Why PTs should sell stretching
- How Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feet
- Why Kevin encourages patients & staff to create a “Wellness Budget”
It’s a SUPER practical episode; I know you’ll learn a lot.
Connect with Steve Rapposelli, who helped Kevin kickstart “Flaherty Flex”: https://www.linkedin.com/in/stephen-rapposelli-pt-ocs-0aaa638/
About Kevin Flaherty, PT, COMT
Kevin Flaherty is a physical therapist and the President of Flaherty Physical Therapy, a successful 2-location practice in Massachusetts.
In May of this year, he also opened Flaherty Flex, which provides cash-pay assisted stretching, personal training, and compression recovery.
Today, he’s going to share how PTs like you can add cash pay assisted stretching to your clinic!
We just started “Market2Grow for PTs” — a community of online courses. Join now! https://www.skool.com/market2grow/about?ref=bbbc675419ff478789ef8072f068a719
Listen Above or Read The Summary Here:
Enhancing Your PT Practice with Cash-Based Stretch Services
Neil and Kevin explore how adding cash pay stretching services, specifically through the brand Flaherty Flex, can transform physical therapy practices and meet the growing demand for wellness services. Kevin’s experience with his two-location practice in Massachusetts showcases a strategic model for seamless integration of wellness and PT services.
Understanding the Flaherty Flex Concept
Flaherty Flex, a new service within Kevin’s established PT practice, occupies a compact 400-600 square feet, featuring assisted stretching, personal training, and recovery modalities. “We want people to be feeling in their best selves,” Kevin states. This alignment with client well-being bridges the gap between rehabilitation and ongoing wellness.
Kevin’s inspiration stems from market demand observed in the broader health and wellness industry, which is projected to reach $3 trillion in the U.S. by 2027. Both Neil and Kevin recognize an opportunity for physical therapists to step into the wellness space and serve patients beyond their therapeutic needs.
- Expansion of Services: By offering personal training and assisted stretching, practices can cater to clients beyond traditional therapy, ensuring continuity of care.
- Well-Being Focus: Kevin emphasizes the importance of a holistic strategy that encompasses both patient and employee wellness, encouraging practices to cultivate an environment that prioritizes well-being.
Leveraging Brand and Marketing for Success
To facilitate the launch of Flaherty Flex, Kevin opts to keep it under the Flaherty Physical Therapy umbrella to maximize marketing impact. “We wanted to leverage our patient emails to continue to add in,” he explains. By utilizing existing patient relationships, Kevin stimulates interest in new services, which is vital in focusing on a cash pay model.
- Email Marketing: Capitalizing on an established email list has proven effective in driving patient engagement with new offerings.
- Social Media Outreach: Through consistent social media campaigns, Kevin successfully introduces Flaherty Flex to both existing and potential clients.
The Importance of Cash Pay Services
Implementing cash pay services allows physical therapy practices to bypass insurance-related headaches, enabling therapists to focus on patient care. “Dealing with insurances right now is becoming…dreadful,” Kevin asserts, highlighting the stress that many practitioners face under current insurance frameworks.
By encouraging patients to consider their health as a ‘wellness budget,’ practices can shift the conversation from merely treating specific ailments to investing in comprehensive health solutions. “You have to recognize that to be well, you have to spend time doing it,” Kevin advises. This fundamentally transforms how patients view their investment in health and wellness.
- Cash-Based Income Growth: Kevin aims to increase cash-based services from 5% to 25%, showcasing a realistic goal for practice owners to target.
- Cross-Referral Opportunities: The introduction of Flaherty Flex creates a natural pathway for referrals back to physical therapy when clients seek further assistance.
Kevin’s forward-thinking approach and strategic integration of cash pay services position Flaherty Physical Therapy and Flaherty Flex as trailblazers in a shifting healthcare landscape. By encouraging clinic owners to explore wellness models, they are poised to drive growth and better serve their patients.
“Imagine if you’re a young PT and the owner is coming to you for your opinion. How cool is that for them?” asks Kevin. This inclusive model fosters a collaborative practice culture, empowering staff and ultimately enhancing patient care.
Common Questions Practice Owners Ask About This Topic:
- How can I incorporate a stretching program into my physical therapy practice?
- What are the benefits of adding cash-pay services like stretching to a PT clinic?
- How much space is needed for a stretch lab in a physical therapy practice?
- What is a wellness budget and how can it help my patients and staff?
- How to effectively market a new stretch service to patients?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic