Today on the Podcast: Sell Cash PT Services That Patients Actually Want ($500K in Cash Last Year)
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About This Episode
It’s no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line?
In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He’s also been a Practice Promotions client since 2017.
Just last year, cash-based services have brought in…
- $300K in laser therapy
- $200K in revenue in other cash services
Listen to learn how YOU can get started with cash services that patients are EAGER to pay for!
Join Neil on live monthly Zoom workshops!
I’m starting something NEW!
I am hosting monthly “Ultimate PT Marketing” workshops on Zoom, every second Thursday of the month.
This isn’t a webinar — this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc.
The first workshop is THURSDAY, August 14th, at 12:30pm Eastern.
We’ll discuss: The Direct-to-Consumer New Patient Workshop: How to Generate Significantly More New Patients Online Without Relying on Referrals.
I don’t expect it to be a ton of people, but I’m looking for like-minded clinic owners trying to grow.
Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop
About Our Guest: Tony Cere, PT
Tony Cere co-founded Kinetix Physical Therapy with his wife Melissa in 2008 with a mission to do things differently.
Now, it’s grown to two locations, 24 employees, and Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results.
His bold approach has helped Kinetix grow fast, stand out from the crowd, and stay strong no matter what insurance does. He’s also been a Practice Promotions client since 2017.
Listen Above or Read The Summary Here:
Innovating with Cash-Based Services: Key Insights from Tony Siri
Neil and Tony dive into the growing trend of offering cash services and innovative therapies in physical therapy practices. Tony’s Kinetics Physical Therapy has successfully integrated several cash-based offerings, positioning itself as a leader in the industry. Here are some of the core takeaways from their conversation.
The Rationale Behind Cash Services
- Addressing Insurance Gaps: Tony highlights that insurance reimbursement rates haven’t kept pace with inflation, making it essential for practices to diversify their income. “Reimbursement hasn’t necessarily kept up with inflation and the cost of doing business continues to go up,” he shares.
- Patient-Centric Approach: By offering cash services such as laser therapy and diagnostics, Kinetics prioritizes patient care. Tony discusses how these services help patients achieve faster recovery times and improved outcomes.
- Increased Revenue: Their laser therapy has generated substantial income, with over $300,000 in the last year alone. Tony emphasizes that this approach not only benefits the clinic financially but also enhances patients’ experiences.
Implementing New Services Effectively
- Thorough Research: Before investing in new technologies, Tony advises conducting detailed research and discussions with other successful practices. “It was a big plus for us,” he notes about their decision to incorporate laser therapies.
- Team Involvement: For successful implementation, securing buy-in from all team members is crucial. “The key is getting your team on board,” Tony states. It’s important that everyone understands the benefits of new services and can convey that to patients.
- Trial-Based Approach: Tony’s team introduces new services to patients through trial sessions, allowing them to experience the benefits firsthand. This technique promotes patient engagement and enhances the likelihood of service adoption.
Building a Comprehensive Care Model
- Holistic Patient Experience: Offering a range of services—like wellness programs, dry needling, and diagnostics—positions Kinetics as a primary care provider. This holistic approach increases patient loyalty and satisfaction.
- Promoting the Value: Educating patients about the benefits of these cash services is vital. “You have to educate them on the benefits of doing it and how that’s going to affect their pain levels,” Tony emphasizes.
- Incentives for Therapists: Kinetics incentivizes therapists based on package sales, encouraging them to promote these services actively. This not only boosts clinic revenue but also creates pathways for therapists to increase their earnings.
Tony’s insights on adding cash-based services provide valuable lessons for private practice owners looking to innovate and diversify their offerings. By focusing on patient-centered solutions and fostering a team-oriented approach, practice owners can navigate the evolving landscape of healthcare successfully.
Common Questions Practice Owners Ask About This Topic:
- How can I implement cash-based physical therapy services?
- What are the benefits of cash pay therapy for clinics?
- What cash services do patients prefer in physical therapy?
- How can I market cash pay services to my patients?
- What innovative therapy options can generate cash revenue in a clinic?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic