Today on the Podcast: Build a Scalable PT Brand Without Losing Patient-Centered Care w/ Steven Windwer of Bay State Physical Therapy
Listen Now:
—
About This Episode
How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170?
Learn all about it in this podcast episode!
🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥
Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…
- SEO & AEO ServicesÂ
- Google Ads PPCÂ
- New Website Design
- Social Media Marketing
- Email Marketing
- Digital NewslettersÂ
- Monthly ROI Reporting (includes REAL patient names)
- Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO Specialist
Just imagine if ALL OF THIS was done for you!
Book a Strategy Call to Get a Quote TODAY at practicepromotions.net/Â
About Steven Windwer, PT
Today’s guest is Steven Windwer — a physical therapist, chiropractor, and trailblazer in conservative healthcare. He’s also been a Practice Promotions customer since 2018.Â
In 1990, Steven founded Bay State Physical Therapy with a single clinic and a mission: to deliver exceptional, non-surgical, patient-centered care. Just five years later, he launched a Managing Partner model, that became the foundation for scaling across the Northeast.
Under his leadership, Cypress Health Partners, Bay State Physical Therapy, MCR Chiropractic, and MVPT have grown to over 170 locations across five states, making them the Northeast’s largest provider of PT and chiropractic services. As CEO and now Executive Chairman, Steve has built high-performing teams, implemented scalable systems, and led with a focus on access, outcomes, and value. And for the last 7 years, Practice Promotions has had the pleasure of providing marketing support to the Cypress Health Partners brands.Â
Steven is focused on strategy, leadership, and impact—when he’s not weightlifting, spinning, or, and I quote, “attempting to make golf an activity he enjoys.” Â
Listen Above or Read The Summary Here:Â
Building a Scalable PT Brand with Patient-Centered Care
Neil and Steven explore how physical therapy practice owners can achieve growth while maintaining a focus on patient-centered care. Steven attributes his success to a unique managing partner model, which fosters commitment to patient care and results in a scalable business.
Managing Partner Model: The Key to Success
- Steven shares his initial struggles with a single location but discovers that bringing on a managing partner vested in patient care leads to significant practice growth. He states, “When I put a managing partner in place, someone who was really vested on how the patients were doing, that was the formula for success.”
- This model not only allows shared ownership but also ensures that each location has a dedicated leader focused on maintaining quality care.
- As a result, Bay State Physical Therapy has successfully expanded from one location to over 170 across five states while maintaining a focus on outcomes and patient experience.
Investing in Infrastructure and Core Values
Scaling a physical therapy practice requires substantial investment in infrastructure, people, and processes. Steven advises practice owners to “stick to your standards” and prioritize hiring top talent. He emphasizes:
- The importance of creating a structure that supports operational needs without compromising care quality, stating, “The biggest investments you make are in people and infrastructure.”
- Investing in a talented team, including HR, marketing, and talent acquisition, enables practices to respond better to patient care demands and market challenges.
- Maintaining a strong set of core values helps guide decisions on hiring, partnerships, and practice culture. Steven notes, “Our core values got us into a lot of decision-making.”
Data-Driven Decisions for Improved Patient Outcomes
To maintain high standards of care, Bay State Physical Therapy employs data-driven methods to analyze patient outcomes and access to services. Key points include:
- Monitoring patient outcomes through a proprietary registry allows clear visibility of each therapist’s performance and location effectiveness.
- Steven emphasizes the importance of keeping communication open among management and practice locations: “Our leaders are in the offices making sure we gather feedback – not only just from surveys but actually spending time in the offices.”
- By prioritizing patient care and results, the practice achieves a noteworthy Net Promoter Score (NPS) of over 93, demonstrating high levels of patient satisfaction.
Steven concludes by urging practice owners to be selective with partnerships and investments while focusing on team development. He states, “People are your biggest asset always, and so attract the best people you can.” This advice echoes throughout the journey of growing a scalable physical therapy brand without sacrificing the essential commitment to patient-centered care.Â
Common Questions Practice Owners Ask About This Topic:
- How can physical therapy clinics scale effectively while maintaining patient-centered care?
- What strategies do successful PT clinic owners use to grow their practices?
- What are the benefits of implementing a Managing Partner model in a physical therapy clinic?
- How can marketing services help physical therapy clinics attract new patients?
- What role does leadership play in the growth of a physical therapy practice?
Don’t Forget To Subscribe!
You can listen to this episode and subscribe to others anywhere you get your podcasts by clicking here. Or, if you prefer, watch full episodes on YouTube! Go to playlist
PS –
See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic