Physical therapy recruiting software doesn’t have to mean another expensive job board. In this episode, Neil Trickett demos Market2Hire — Practice Promotions’ recruiting system that turns your own website into a hiring engine, using Google Jobs to rank your openings above Indeed and ZipRecruiter, at a fraction of the cost. If you’re fighting to hire PTs, chiropractors, or front-desk staff, this is the system built to fix it.
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In This Episode
Hiring is one of the hardest problems facing PT and chiropractic owners right now, and the practices that win the talent war are the ones that market themselves to candidates the same way they market to patients. In this short demo episode, Neil Trickett introduces Market2Hire, a recruiting system built for Practice Promotions clients. He shows how Google Jobs works, how a properly built careers page and job-posting center can outrank the big job boards, how Google Ads job campaigns extend your reach, and how a tracking dashboard keeps every applicant accounted for. The headline result: clients in the program made 17 new hires in just two months.
Watch Market2Hire video demo now: https://neil-4.wistia.com/medias/gj6e9ft7cs
Key Takeaways
- 00:00 The talent war is a marketing problem: the practices that thrive learn to market themselves to candidates, not just post and pray on job boards.
- 01:41 How Google Jobs works: for “physical therapy jobs near me” searches, Google swaps the map pack for a dedicated jobs panel.
- 02:54 A website job-posting center with custom structured SEO can rank above Indeed, ZipRecruiter, and salary.com.
- 03:10 Instead of sending candidates to a crowded job board, Market2Hire brings them to your own careers page.
- 04:08 Supercharge listings with Google Ads job campaigns (included in the Pro and Ultimate systems — you cover only the ad spend).
- 05:23 A “leveled-up” careers page showcases your culture, mission, and team so candidates get excited to work for you.
- 06:12 A tracking dashboard captures applications by form and phone call, so no candidate slips through the cracks.
- 07:48 The result: clients using this strategy made 17 new hires in just two months.
Physical therapy recruiting software that puts you at the top of Google Jobs
The idea behind Market2Hire is simple: apply the same marketing muscle you’d use to attract patients to attracting employees. Rather than functioning as a standalone app you log into, this physical therapy recruiting software is a connected system — a careers page, Google Jobs optimization, optional job ads, and applicant tracking — all built on your own website. Here’s how it works.
Why job boards alone fall short
When you post only on Indeed or ZipRecruiter, you’re paying to compete in a crowded feed where every other clinic’s listing sits right next to yours, and candidates rarely take action. Neil’s point is that you get very little for that spend. The alternative is to own the destination: get found in Google’s job results and send candidates to your site instead of a job board.
How Google Jobs changed candidate search
When someone searches a career-style query like “physical therapy jobs near me” or “physical therapy jobs in [town],” Google doesn’t show the usual local map pack — it switches to a jobs experience, surfacing a job-postings panel and job-related ads that aggregate listings from Indeed, ZipRecruiter, salary.com, and other boards. That shift is the opening: if your listing is structured correctly, it can appear right there at the top.
A careers page that outranks Indeed and ZipRecruiter
Market2Hire builds a job-posting center into your website with the custom structured SEO (job-posting schema) that Google Jobs needs to read and rank your roles — work the Practice Promotions team specifically engineered to outrank the big boards. Instead of clicking through to Indeed, candidates land on a purpose-built careers page that showcases your culture, mission, team photos, and everything that makes you a great place to work — and they apply directly on your site. It’s a higher-quality first impression at a far lower cost than paying the job boards.
Google Ads for jobs, plus applicant tracking
To reach even more candidates, you can layer on Google Ads job campaigns, included in the Pro and Ultimate systems (you cover only the budget spend), to push your listings in front of more local searchers. Everything feeds a tracking dashboard that pulls in form fills and phone calls from applicants, so you can measure what’s working and make sure no candidate falls through the cracks. Practice Promotions handles the setup: preparing the website, optimizing the careers page, implementing the Google Jobs schema, adding homepage visibility, and configuring the dashboards.
FAQs
How can I improve my hiring process for physical therapists and chiropractors?
Treat recruiting like marketing. Build a compelling careers page, make your job postings discoverable in Google Jobs with the right structured data, optionally run job ad campaigns, and track every applicant by form and call. That combination consistently outperforms simply posting to a job board and waiting.
What are the best job posting platforms for healthcare professionals?
Google Jobs has become the hub, aggregating listings from Indeed, ZipRecruiter, salary.com, and others. With proper job-posting schema and SEO, your own website careers page can rank above those boards in Google Jobs — which effectively makes your site the best “platform” because candidates apply directly with you.
How can I attract top talent to my physical therapy practice?
Bring candidates to a careers page that sells your practice — culture, mission, team photos, and why you’re a great place to work — rather than a generic job-board listing. Getting in front of people actively searching for PT jobs, and giving them a strong first impression of your clinic, is what turns searches into applications.
What strategies can I use to stand out as an employer in the healthcare industry?
Lead with employer branding on your website, rank in Google Jobs above competing clinics and the big boards, and use Google Ads job campaigns to expand your reach in your local market. Standing out is about visibility plus a compelling reason to choose you.
How do I effectively market job openings for my chiropractic clinic?
Use the same system Market2Hire applies for PT clinics: a strong careers page, Google Jobs schema so your roles surface in job searches, optional Google Ads job campaigns, and applicant tracking — all at a fraction of what you’d spend competing on job boards.
Transcript
Are you struggling to find top talent for your physical therapy or chiropractic practice in today’s highly competitive job market? The practices that are going to thrive are the ones that learn how to market their practice to attract top talent. Today I’m going to show you how to level up your marketing to attract top talent and leverage Google Jobs to get more results than you can with Indeed, ZipRecruiter, and other job boards alone. If you want to level up your practice’s recruiting and marketing, watch this short demo of how to do it with the Market2Hire system.
[00:48] Hey everyone, Neil Trickett here from Practice Promotions. I’m excited to share our Market2Hire system — an awesome system we’ve developed for our clients. I want to give you a brief overview of how it works, and it’s actually included now in your 2025 plan, so definitely take advantage of it if you need to level up your talent acquisition. Whether you need to hire therapists, front desk, or billing, you can now use this system to leverage Google Jobs. We want to make your clinic more visible in this ultra-competitive healthcare marketing environment.
[01:41] Let me show you how Google Jobs works. When I’m a physical therapist typing in “physical therapy jobs near me,” or jobs in a particular town like Dorchester, Massachusetts, instead of a map section, Google Jobs automatically pulls up. For any jobs- or careers-type search, Google switches from the normal search to a job search, so you’ll see job-related ads and a job-postings center pull up instead of the maps. You want to get in front of people searching for physical therapy jobs, billing, care coordinator, or front-desk jobs, and you can now leverage Google Jobs to do it.
[02:37] With Google Jobs, this particular listing has 57 job apps pop up — this is where Indeed, salary.com, ZipRecruiter, Snagajob, and all these boards are posting into Google Jobs. What we’ve been able to do is leverage the website and create a job-posting center within your site that now ranks above Indeed, salary.com, ZipRecruiter, and the others, to get you to the top of Google Jobs. And instead of someone clicking through to Indeed — where you compete with everybody else — we take them right into your website and show them your beautiful careers page and get them excited about working for you.
[04:08] We can also supercharge this with a job-posting ad campaign. If you have our Google Ads Pro system in the Ultimate programs, you can have job ad campaigns — those are included; you just pay the budget spend — which help get you in front of a lot more people. When I click a listing, it pulls all the data in on that job posting and you can apply right into the website. It takes the candidate right inside the website to the job post, and they start to explore what you’re about. We’ll help you build a beautiful careers page so you can showcase all the amazing qualities of your practice. This is powerful: we bring candidates to your website instead of Indeed, where very few people take action and you’re paying for it — whereas this can be done at very low cost or free depending on what you’re doing.
[05:23] Here’s another example of a leveled-up careers page and how it’s pulling up for searches in those locations. We’ll help level up your careers page — we want great pictures from the activities you do with your team, your mission, your culture, all the things that make you a great place to work — and build you a beautiful page with the custom job pages inside it. That’s what pulls up inside Google Jobs. We’ve built special structured SEO for these pages; our team worked hard to help you outrank Indeed and ZipRecruiter.
[06:12] The other part we help with is implementing a tracking system within your dashboard. We pull in data from forms people fill out and calls they make to your office manager, so we can build that lead information for you. Very easy to do, and it’s part of leveling up your plans for 2025. We’re taking applications now — it’s no extra cost to have this in your plan, but it’s first-come, first-served because we can only onboard so many per month, and we’ll keep a priority list. When we get going, we’ll prepare the website with the team, you send us your job post, we help with career-page optimization, we do the Google Jobs posting schema so the data pulls into Google Jobs properly, we work on homepage visibility (like a careers button), and we set up the tracking dashboards for you.
[07:32] Our goal is to help you solve a big problem right now — fighting for talent. The more you market your practice as a great place to work and leverage Google Jobs, the more applicants you’ll get, and that lets you solve hiring challenges in today’s marketplace. What did you think of that? Clients in this program hired 17 new hires in just two months with this strategy.
[07:56] The awesome news is that not only can we help you level up your marketing to attract top talent and solve your hiring needs, we can also level up your marketing systems and strategy to get more new patients and grow your practice. At Practice Promotions we’re the premier marketing agency in the rehabilitation industry. If you’re a growth-minded owner looking to scale to multiple seven or even eight figures, check out the Market2Grow, Market2Hire, and Market2Profit systems — use the link below to learn more and book a strategy call with one of our experts. To our listeners, thank you for being on the podcast. Don’t forget to subscribe on our social channels and YouTube, and visit practicepromotions.net for information and free downloads. Neil Trickett here from Practice Promotions and the Practice Marketing Podcast, wishing you much success in your practice.
Tools, resources & links mentioned
- Market2Hire demo — watch Neil’s full walkthrough: video demo.
- Hiring System — how Practice Promotions helps clinics hire staff through their website and marketing.
- Google Ads — the job-campaign engine behind Market2Hire: Google Ads / PPC.
- Related episode: Hiring 101 for PT Owners — the deeper webinar-style training on Google Jobs and careers pages.
- Related episode: The Market2Hire Success Checklist — five tips to streamline hiring.
- Related episode: Grow Your PT Business with the Market2Grow™ Strategy — the patient-growth companion to Market2Hire.
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