Are you the marketing director at a multi-location clinic? Does juggling all your marketing responsibilities feel stressful? Marketing multiple clinic locations is very different from marketing just one. Here are 3 quick tips that will guide you…
1. Be consistent with your PT marketing.
Branding. You need to be consistent with your branding across clinics. One great way to do this is to create a branding style guide, that shows how the company logo / colors are meant to be used on T-shirts, social media, the website, and even on printed signs! At Practice Promotions, we create a Brand Style Guideline for all our new Ultimate-level clients.
Marketing. You also need to market consistently to new and past patients. Don’t just do a one-off visit to a doctor’s office. That won’t cut it any more.
Instead, reach out to patients via email, social media, and direct mail every single month.
As our client and Clinic Director Colin Bostic says, “Marketing takes the valleys away from the peaks. We’re not so reactive. If we’re constantly doing the same strategies, then you’re not going to have so many ‘we poured the gas on the fire and now we’re super busy…oh no, stop stop stop! … and then we’re back down.’ Marketing allows us to deliver our product and get our message across to a wider audience…that creates business growth and patient volume.”
3 Resources To Help You Be Consistent in Your PT Marketing
- Visit Elliott Physical Therapy to see a great example of cross-clinic branding.
- 2 Steps to Brand Your PT Practice
- How to Market an Enterprise-Level Clinic
2. Know your patient visit numbers.
Make sure you know the following metrics for each clinic…
- Number of weekly new patients
- Number of weekly returning patients
- Insurance reimbursement / billing per visit (target $90 / visit)
- How many patients a provider sees each day
- Gross collections every day, month, week
Don’t know what your targets should be? Look at your top-performing clinic and figure out what their metrics are.
Dive Deeper To Know Your Marketing Metrics
- 5 Marketing Metrics You Should Know
- Podcast: Don’t Panic! How to Boost Results at An Underperforming Clinic Location
3. Realize the PT marketing strategies that got you here won’t get you to the next level.
Finally, when you have a multi-location practice, you need to create a Marketing Machine that fills your schedules with a constant flow of new patients. At Practice Promotions, we help high-performing PT/Physio clinics fill their schedules with a simple 3-step strategy:
- Attract new patients online with Search Engine Optimization (SEO) and Google Ads.
- Convert patients on your website with a beautiful, custom web design.
- Bring past patients back with monthly email, social media, and direct mail marketing.
Request a Practice Marketing Demo today to see how we can help YOU market your multi-location practice.