Today on the Podcast: 4 Physiotherapy Clinics in 3 Years w/ Andrew Dings
Listen Now:
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About This Episode
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic.
He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada.
Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision.
He’ll share how he got…
15% website conversion rate – that’s 5x the industry average!
Average cost per lead – $12.13!
PLUS the great work he’s doing for Physiotherapy advocacy!
Listen Above or Read The Summary Here:
Building a Community Through Education and Mentorship
Neil and Andrew discuss how Andrew’s extensive background in education enhances his practice at Anatomy Physiotherapy. Andrew teaches at the University of Ottawa’s Physiotherapy program and initiates national courses for practicing physiotherapists. He emphasizes that teaching not only imparts knowledge but also cultivates a network of referrals: “You’ve got this trunk in education. If I can be that trunk for those students… then I can help the community as well.” This community engagement translates into increased patient referrals and, ultimately, growth in his clinics.
Implementing Effective Systems for Continuous Learning
Andrew’s commitment to ongoing education is evident in how he integrates clinical education into his practice. He leads a Clinical Education Committee across his four clinic locations, aiming to elevate both new and experienced physiotherapists: “There’s always something to learn. If I’m not teaching them something, they’re teaching me something.” This reciprocal teaching approach not only bolsters clinical skills but also fosters a collaborative atmosphere among therapists, which can enhance patient care.
Andrew promotes a structured education model where learning and mentorship are not limited to external workshops but are woven into daily operations. He highlights the importance of a consistent schedule for education meetings, stating that “if you bake into your schedule… collaborative times, you’re going to get so much more out of your team.” This ensures that all employees, from administrative staff to clinicians, continually improve their skills and knowledge.
Maximizing Patient Experience and Conversion Rates
Front desk operations play a pivotal role in a practice’s success. Andrew emphasizes that training front desk staff effectively is as critical as mentoring therapists: “The first voice that you hear is the first face you see when you’re going in.” He has implemented a tiered training structure for front desk employees, which allows them to progress through levels, ensuring they have the knowledge and tools necessary to convert leads into patients. The systematic approach to training includes analyzing call logs to identify gaps in conversion rates and adjusting their follow-up strategies: “If we’re going to spend money marketing this stuff… we need to follow up effectively.”
Andrew points out that timely follow-ups—through calls, texts, and emails—are essential in today’s digital age: “People want instant gratification… if they don’t hear back till Monday, well then that’s a problem.” This approach reduces patient fall-off and increases their likelihood of attending appointments, solidifying the vital link between marketing efforts and front desk efficacy.
Andrew’s strategies—grounded in education, effective communication, and operational excellence—highlight the importance of building a strong foundational structure that supports both clinicians and administrative staff. By fostering an environment of continuous learning and collaboration, practice owners can position their clinics for sustained growth and exceptional patient care.
Common Questions Practice Owners Ask About This Topic:
- How can physiotherapy clinics improve their website conversion rates?
- What are effective marketing strategies for physical therapy practices?
- How do I reduce the cost per lead in my healthcare practice?
- What role does education play in a physiotherapist’s practice growth?
- How can physiotherapy clinics advocate for the industry effectively?
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PS –
See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic