Today on the Podcast: Create a Hybrid Insurance + Cash PT Practice w/ Trilogy PT & Medically Oriented Gym
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About This Episode
Do you want to create a hybrid insurance & cash PT practice?
In 2025, moving towards a hybrid practice isn’t an option — it’s a necessity.
Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.
They’re combining expert care with fitness through their Medically Oriented Gym model—and getting big results.
If you’re looking to grow your practice, this one’s packed with real-world strategies. We’ll dive into…
– How they manage their PT & medically oriented gym (and help more patients with comorbidities get better faster!)
– Why they chose Practice Promotions as their marketing partner
-How Google Ads are helping them bring in more patients.
Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.
Listen Above or Read The Summary Here:
Revolutionizing Patient Care through a Medically Oriented Gym
Neil and Jessica Robbins and Sarah Sandlin from Trilogy Physical Therapy share an innovative approach to patient care by integrating a medically oriented gym (MOG) into their physical therapy practice. Trilogy’s model stands out by offering a unique blend of traditional fitness services alongside specialized non-traditional options catering to individuals with specific healthcare needs.
Jessica describes it as, “because we’re medically oriented, we also have a ton of what I would consider non-traditional fitness services.” By conducting extensive medical histories and health evaluations for all new members, they ensure that exercise regimens are safe and tailored to individual health conditions, like cardiovascular disease or pulmonary dysfunction. With services ranging from personal training to blood pressure tracking, Trilogy aims to create a supportive environment for both healthy and compromised populations.
The Power of Continuity in Patient Care
Neil and his guests highlight the importance of continuity in patient care. Sarah emphasizes that Trilogy started as a physical therapy clinic after identifying the need for ongoing fitness options for patients after their formal care concluded. “There was no safe spot that he was comfortable sending those patients to after treatment,” she explains. This insight led to the creation of the MOG, allowing patients to continue their fitness journeys and reduce the potential for future health issues.
The philosophy resonates with a crucial part of patient retention. As Neil notes, “after 10-12 visits, there’s so much more that needs to be addressed.” This long-term commitment helps build physician relationships and creates a seamless transition from rehabilitation to wellness.
Expanding Service Lines for Greater Impact
Trilogy has broadened its service offerings to include specialized services, such as lymphedema therapy, aquatic therapy, pelvic floor therapy, and golf programming. Sarah shares that these services often arise through staff interest and passion. Encouraging staff members to pursue additional certifications or specialized skills leads to enriching work experiences and retention. She advocates for recognizing and addressing community needs, adding, “If there’s a need with your consumers, your patients, and if you have staff who would be interested, there’s really no reason not to.”
From a financial perspective, Sarah notes that a healthy 15% of Trilogy’s revenue comes from cash-based services. This hybrid model significantly supports their bottom line while remaining the best option for patients seeking less traditional care. This approach further empowers staff and improves job satisfaction, as they can create programs aligned with their passions.
Harnessing the Power of Google Ads for Patient Acquisition
As Trilogy continues to grow, they leverage Google Ads to capture and convert potential patients. Jessica explains that Google Ads help them maintain consistency in patient volume across their six locations and allow for tailored messaging for each community. “We can really highlight those characteristics and those services,” she notes, further enhancing community engagement.
Neil and Jessica discuss how effective Google Ads can be when tailored to target specific conditions, which can lead to increased visibility for services like pelvic floor therapy or medically-oriented gym memberships. Jessica advises clinic owners, “If you’re someone like me that does not have that background knowledge, you want to rely on someone that does.” Investing in professional help can yield better results than going it alone.
Through insightful shared experiences and targeted strategies, Trilogy showcases how integrating a medically oriented gym can maximize patient care and open up profitable avenues within private practices.
Common Questions Practice Owners Ask About This Topic:
- What is a hybrid insurance and cash PT practice?
- How can I attract more patients to my physical therapy practice?
- What are the benefits of a medically oriented gym model?
- How do I effectively market my physical therapy clinic?
- What strategies can help manage a hybrid practice successfully?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic