Today on the Podcast: PT Clinic Goes From 6% Annual Growth to 20% in 6 Months!
Listen Now:
—
About This Episode
⛰️ Has your growth hit a PLATEAU?
The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists.
They are having a GREAT year at Alpine.
✅In October, Alpine hit an all-time HIGH of patient visits.
✅Plus, in the past six months, their annual growth has gone from 6% to 20%.
✅ They are also a delight to have as a Practice Promotions client.
Today, Zach and Brett will share how they’ve used MARKETING to grow!
Practice Promotions is the PT Marketing Agency You’ll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.
Listen Above or Read The Summary Here:
Elevating Online Presence for Growth
Neil and Zachary share insights on how Alpine Physical Therapy experiences significant growth after upgrading their online presence. Zachary highlights the importance of a modern, intuitive website, stating, “The new website is streamlined, it’s clean, it’s modern, and it’s intuitive. People know how to use it.” By enhancing their website and focusing on effective ad spending, they attract more patients while providing a seamless online experience.
Before this transformation, Zach struggles to manage their marketing effectively while juggling practice operations. With their previous attempts at online marketing yielding little success, trusting experts allowed them to focus on delivering high-quality care. Brett elaborates, “We ultimately just wanted to hand it off to some people that we knew that would do a great job,” emphasizing the importance of professional marketing expertise to drive growth.
Understanding Patient Demographics and Volume Increase
Both Zach and Brett note that their target demographic remains consistent—active adults and athletes. However, they experience an increase in patient volume. Zach reflects on how the clinic’s strategy to appeal to a specific audience results in higher patient visits, rather than a shift in demographic. “The volume did definitely increase for us—it was awesome,” he notes, emphasizing the impact of effective marketing.
Through improved online discovery via Google ads and a user-friendly website, Alpine PT garners more calls and inquiries, leading to increased patient evaluation numbers. And as Brett explains, “Now those folks who have had a good experience are telling their brother, their sister, their mom, their dad…” This organic growth stems from addressing the needs of their community while fostering patient relationships.
Transitioning Between Insurance and Cash-Based Services
Initially starting as a cash-based clinic during the pandemic, Alpine PT gradually incorporates insurance services. Zach explains, “As we started to expand, we found it was a little bit of a challenge.” By blending cash and insurance services, they increase referral sources while maintaining high-quality patient care. Their model emphasizes repeated engagement, as Zach shares, “People who maybe don’t come in twice a week anymore still come in once a week for a product-based visit.”
This hybrid model fosters connections with their clients, allowing them to offer injury prevention and performance training to patients even after formal therapy ends. Brett advises other practice owners to consider incorporating similar cash-based services to enhance revenue and patient retention. “It should be a very simple transition to say, ‘Hey, you’re doing a lot better. It would probably be really helpful for your health… to continue along this path,’” emphasizing a proactive approach to patient care.
Alpine PT’s success also relies on analytics to assess the effectiveness of marketing initiatives. Zach appreciates the accessibility to metrics, “It made us feel better about like, okay, this is a good decision… and we’re not just paying double per click with no real outcome from it.” This data-driven approach allows them to continue scaling their practice profitably.
In conclusion, Alpine PT’s journey illustrates the critical role of a strong online presence, a clear understanding of their patient demographic, and the benefits of diversifying service offerings. They leverage insights from modern marketing techniques while continuing to uphold high care standards, fueling future expansion plans and improved patient outcomes.
Common Questions Practice Owners Ask About This Topic:
- How can physical therapy clinics improve patient growth?
- What marketing strategies are effective for physical therapy practices?
- What are common obstacles to growth in physical therapy businesses?
- How can I increase patient visits in my chiropractic clinic?
- What resources are available for marketing physical therapy services?
Don’t Forget To Subscribe!
You can listen to this episode and subscribe to others anywhere you get your podcasts by clicking here. Or, if you prefer, watch full episodes on YouTube! Go to playlist
PS –
See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic