Today on the Podcast: Should I Outsource My PT Billing? w/ Motaz Ebeido, DPT
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About This Episode
The insurance system is rigged against small private practices — so how can PTs still WIN at billing?
In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process — from using the right codes to collecting what’s owed to you. You’ll learn…
- How much $$ most PTs leave on the table
- The value of hiring a billing company vs trusting just 1 billing specialist
- How insurance companies are already using AI — and how PTs can stay ahead
If you’re wondering if it’s FINALLY time you trust a PT billing company…it’s probably past time. Connect with GoBill.
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GoBill helps providers improve their practice revenue by 25% with 360-integrated and HIPAA-compliant electronic billing services that streamline operations and increase reimbursements.
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About Motaz Ebeido, DPT
Motaz Ebeido is the founder and CEO of Hands of Hope, a fast-growing physical therapy practice with 16 locations across New York. He’s also the founder of GoBill, a company that helps healthcare clinics run smoother and get paid faster with expert virtual front-desk assistants and billing pros. He’s been a Practice Promotions marketing customer since 2024.
With over 10 years of experience in both patient care and business ops, Motaz knows what it takes to grow a successful practice from the inside out. Whether it’s building strong teams or fixing billing headaches, he’s all about helping clinics thrive.
Listen Above or Read The Summary Here:
The Cost of In-House Billing: Why One Size Does Not Fit All
Neil and Motaz delve into the financial pitfalls that physical therapy practices often overlook. Motaz identifies one of the biggest financial mistakes as being overly focused on growth without fully understanding the financial mechanics behind it. “We are very aggressive when it comes to patient care and expanding schedules, but sadly, that does not always equate to increased revenue,” he explains.
They emphasize that practice owners should regularly ask themselves critical financial questions, such as, “How much am I getting paid per visit per CPT? How quickly am I getting paid?” These queries are essential in connecting billing practices to overall financial health.
The discussion moves to the complexities of billing, which are often misunderstood. Motaz advises that relying on a single biller is risky and insufficient for navigating the intricate world of billing, insurance policies, and revenue cycle management. “I don’t think it’s a one-person job anymore; it needs a system and process,” he notes. He encourages owners to consider the liabilities involved in depending on one individual for such crucial tasks.
Outsourcing: The Clear Advantage
Transitioning to outsourcing billing is another key topic. Motaz acknowledges that skepticism is common among practice owners, often stemming from negative past experiences with billing companies. However, he reassures that not all billing companies are created equal. The difference lies in how they approach billing beyond mere claim submission.
Motaz states, “Your job as an owner is to vet a good billing partner.” He emphasizes that a competent billing company, like Gobi, acts as a comprehensive solution—understanding the nuances of physical therapy billing, providing accurate data analytics, and serving as a bridge between billing and financial management. “It’s not just a corporate that would submit your claims; it would give you a 360 solution,” he claims.
Neil supports this view with his experience, stating that the complexity of billing requires specialized knowledge that many practices lack internally. He recounts his journey in having to expand his billing team to manage cash flow appropriately for a growing practice. “It took two people full-time to really get caught up and then stay on top of things,” he shares, underscoring the need for a streamlined and expert approach.
Innovative Solutions for Patient Engagement and Front Desk Management
They discuss innovative practices that can simplify operations, notably moving away from traditional front desk roles and rethinking patient engagement strategies. Motaz suggests that practices should evolve beyond the conventional front desk position to rather implement patient engagement specialists or care coordinators.
“I think physical therapy should move beyond the era of having a front desk altogether,” he asserts. By centralizing patient engagement and billing operations, practices can improve efficiency while simultaneously enhancing the patient experience. “We did saving around 14% over our OR payroll by centralizing processes,” says Motaz, highlighting significant cost savings.
Additionally, Motaz points out the value of incorporating AI tools in improving efficiency, suggesting that practices should capitalize on technology to streamline administrative tasks related to billing and patient engagement. “We use AI to confirm appointments and manage repetitive tasks. The least friction you could possibly have from a patient experience perspective, the better it is,” he notes.
In conclusion, Neil and Motaz advocate for physical therapy practice owners to rethink their assumptions about billing, staffing, and patient engagement. By leveraging specialized outsourcing, advanced technology, and innovative operational strategies, they can ensure sustained growth and financial health in an increasingly complex healthcare environment.
Common Questions Practice Owners Ask About This Topic:
- What are the benefits of outsourcing physical therapy billing?
- How can physical therapists improve their revenue through billing?
- What should PTs consider when hiring a billing company?
- How much revenue do physical therapists typically lose due to billing errors?
- What role does technology play in physical therapy billing efficiency?
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