Today on the Podcast: Think Outside the Normal Treatment Box w/ Tim Weyant, PT
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About This Episode
Do you want HIGHER paying patients? Then you may need to think outside the box!
Today, Neil talks to his longtime friend Tim Weyant. Tim is a Physical Therapist and the owner of Aspen Rehab, a successful PT practice in Coral Springs, Florida.
He is also the founder of Aspen After Surgery, which is a program that provides non-surgical treatment for patients with complications after plastic surgery, especially for people with breast implant complications.
Today, he’ll share about how PTs can think outside the box in a way that generates more revenue and opportunities for your business.
This podcast is sure to spark a lot of ideas for your practice!
Listen Above or Read The Summary Here:
Expanding Revenue Streams: Diversification in Physical Therapy
Neil and Tim dive into the imperative need for physical therapy practice owners to explore additional revenue streams beyond traditional rehabilitation services. Tim emphasizes that the landscape of physical therapy is evolving rapidly, and practices that incorporate specialized programs are seeing substantial growth. He highlights the importance of innovation in the market, stating, “The clinics that are incorporating different programs and treatment, cash value add to their practice are growing and they’re doing great.”
Identifying Unique Niches: The Aspen After Surgery Program
At the heart of their conversation is the Aspen After Surgery program, which Tim founded, targeting patients who undergo cosmetic and reconstructive surgeries. Tim explains the role of physical therapy in managing complications that arise post-surgery, utilizing techniques that tap into soft tissue therapy and mobility restoration.
“We as PTs already have the tools, we already have the skillset. We just didn’t have the knowledge and understanding of how to treat those,” he points out. This program enables practitioners to connect with patients who often face challenges with scarring and mobility after procedures like breast augmentation, tummy tucks, or reconstructive surgeries.
- **Post-Surgical Solutions**: Tim demystifies the notion that these patients are outside the realm of physical therapy by explaining the similarities to post-orthopedic surgical claims. “Think of breast implant capsular contracture,” Tim notes. “It has the same medical condition that causes frozen shoulder.”
- **Pre and Post-Surgery Care**: Tim suggests integrating pre-surgical education into practice to inform patients about what to expect, thus positioning physical therapists as significant players in the post-operative recovery journey.
Marketing and Building Patient Trust
Tim offers compelling insights into how to market such specialized services effectively. He notes that practitioners should leverage social media platforms, conduct local seminars, and connect with the plastic surgery community. “Marketing was a function of broadcasting to our local community first,” he describes. This grassroots approach helps cultivate trust within the community and builds a patient base eager for these innovative services.
Further, Tim emphasizes the importance of showing real patient outcomes through visual content. “Our YouTube page is probably one of the biggest things that we can do because you can show real patients with the problem, what they had, how they’re fixed,” he says. Social proof is vital in gaining credibility and attracting patients who may be skeptical about physical therapy following surgery.
Creating a Cash Practice for Enhanced Profitability
Tim firmly believes that operating a cash-based service can significantly enhance practice profitability. He encourages physical therapists to consider developing a separate entity for these services, which would help avoid complications with insurance contracts. “It’s not worth it,” he warns. The program’s success lies in the high demand and minimal competition, allowing practices to charge premiums for these specialized services.
He explains that for procedures like treating capsular contracture, the financial model should be founded on direct patient pay structures. “Patients are always going to choose the inexpensive non-surgical option every time,” Tim asserts, highlighting the financial advantage of offering services that are both cost-effective for patients and profitable for providers. He approximates that average earnings for these specialized services can be between $3,000 to $4,000 per patient.
The Road to Implementation
Tim shares that the successful integration of the Aspen After Surgery program into a physical therapy practice involves comprehensive training and consistent support for clinicians. He states, “We train the clinical team on exactly what the technology and treatments are.” Through partnerships and training resources, he helps practices execute efficient marketing strategies, expanding their reach in the local market and beyond.
The conversation concludes with an invitation for PT owners to connect. Tim offers his insight as an expert who can guide practitioners interested in providing innovative treatment solutions. “You don’t deal with any of the insurance nonsense. You can simply help patients who need care and grow your practice financially,” he encourages.
Common Questions Practice Owners Ask About This Topic:
- What are innovative treatment options in physical therapy?
- How can physical therapists increase patient revenue streams?
- What are effective strategies for attracting higher-paying patients?
- How can specialized programs enhance patient care in physical therapy?
- What are the benefits of thinking outside conventional treatment methods in healthcare?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic