Today on the Podcast: Unique Mobile + Franchise PT Clinic Gets 7x Increase in Patient Calls!
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About This Episode
Today, we’re talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma.
He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70!
Today, you’ll learn…
- The benefits to the mobile + franchise model
- How to take action NOW to get where you want to be in 5 years!
- Reduce your reliance on physician referrals
We’re the PT Marketing Agency You’ll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!
Listen Above or Read The Summary Here:
Transforming Physical Therapy: The Rise of a Mobile Practice and Franchising
Neil and Mike discuss how IMOT Physical Therapy (IMO PT) experienced substantial growth since its inception amidst the pandemic in 2020. Originating as a mobile therapy service, IMO PT capitalizes on the convenience of at-home treatment and has rapidly expanded its reach. Mike shares that this model allows patients to receive personalized care without the constraints of travel, affirming that “patients loved it,” which was pivotal in driving growth through word-of-mouth referrals.
The Journey from Mobile to Franchise Model
Mike recounts his entrepreneurial journey, starting IMO PT after leaving a larger corporate entity. Despite facing a lengthy non-compete period, he gets innovative by launching a mobile practice. This flexibility not only accommodates patients, but also serves a niche market that appreciates one-on-one care. As demand grew, Mike transitions into a franchise model to offer other practitioners an established system for success in physical therapy.
- Franchise Growth: Mike shares current figures, reporting six franchisees currently under the IMO PT banner and fostering an environment for growth. “I just wanted to build something that would help a lot of people,” he notes, emphasizing the wide-reaching potential of the franchising model.
- Transition to Brick-and-Mortar: Once his non-compete expired, Mike opened a brick-and-mortar location. This dual approach of combining mobile and traditional services appeals to therapists and enhances the outpatient experience.
Marketing Strategies That Work
Focusing on innovative marketing strategies, Mike and Neil highlight the importance of direct outreach to consumers instead of relying solely on physician referrals. “We strive for 60% of our referrals to be either from past patients, friends, or family,” Mike emphasizes. Their adaptive approach has been a crucial factor in the business’s increase in new patients—from initially struggling to compete, they now boast a growing demand.
- Avoiding Traditional Insurance Models: Mike explains his choice to refrain from accepting commercial insurance. “I got so tired of trying to negotiate higher rates,” he says, focusing instead on offering out-of-network services that ensure quality care and better compensation. This model also attracts clients willing to pay for premium service.
- Use of Technology: Mike discusses integrating advanced technology to enhance patient experience. By differentiating themselves through high-end services, their clinics stand out in a competitive marketplace. He states, “You have to showcase that premium experience” to justify higher prices.
Investment in Growth
Through a series of strategic decisions, Mike emphasizes the need to invest in both marketing and operational improvements. “You have to invest in yourself and your practice if it’s going to grow,” he asserts, highlighting consistent, high-quality branding as vital for success. Mike opens up about the necessity of outsourcing some tasks to experts, understanding that “business is never linear,” and that investments will pave the way for future opportunities.
- Brand Development: By focusing on a strong brand identity, including professional photography and marketing materials, Mike has positioned IMO PT as a premium provider. He observes, “You have to envision what the practice is going to look like and how to communicate that through your marketing.”
- Long-term Patient Relationships: Consistent engagement with patients fosters loyalty and repeat business, moving away from one-time physician-based referrals. Mike’s strategy shifts marketing focus towards nurturing direct relationships with patients, resonating with current healthcare trends.
Mike’s journey illustrates the potential for innovation in the field of physical therapy, inspiring other practice owners to think creatively about their business models and marketing strategies. This shift towards a mobile and franchise-based operation underscores a new era in patient care, enabling practitioners to maximize patient outreach while ensuring financial sustainability and growth.
Common Questions Practice Owners Ask About This Topic:
- What are the benefits of having a mobile physical therapy practice?
- How can physical therapy clinics increase new patient leads?
- What strategies can physical therapists use to reduce reliance on physician referrals?
- What is the mobile + franchise model for physical therapy clinics?
- How can physical therapy practices effectively use Google Ads for marketing?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic