Do holiday cancellations make you want to tear out your hair? We get it. But this holiday season, you can fill the gaps in your PTs’ schedules with past patients that you’ve attracted with social media! Here are 10 physical therapy holiday social media ideas that will keep you engaged with your past patients…and bring some holiday cheer to your office!

1. PT Holiday Marketing Ideas: 12 Days of Stretching Tips

Just create a hashtag, like #12DaysofPTStretching, for them to follow and share your version of the 12 days of Christmas, using different stretches as the 12 gifts of Christmas. Then, encourage your physical therapy patients who follow you on social media to like, share, and post pictures of them doing the stretches! This will work over Facebook, Twitter, Instagram, and even TikTok!

physical therapy instagram post

2.Physical Therapy Holiday Social Media Ideas: Photo Contests

This physical therapy holiday marketing goes along with the first suggestion. Ask people to photograph themselves doing their home exercise program (HEP) or the 12 days of Christmas stretches.

Tell them to tag you on social media with their funny photos. Allow people to vote on the best photos. Offer a great prize, like an $50 Amazon gift card or a free massage, to improve engagement.

3. Physical Therapy Holiday Marketing Ideas: Healthy Recipes

Share your healthy holiday recipes via your blog, YouTube channel, and Facebook to teach your physical therapy patients how to make healthy versions of their favorite dishes.

As far as physical therapy holiday social media ideas go, this also gives you a chance to promote the services of your on-staff fitness coach, if you have one. It’s a win-win.

physical therapy newsletter recipe

4. PT Holiday Social Media Ideas: Gifts For Grandma

Ninety percent of Pinterest users say that they’re “always shopping” and 83% of those pinners base their purchases on Pinterest suggestions. If they’re looking for Christmas gift ideas for grandma, then chances are good that they’ll look on Pinterest.

Create a “Christmas gifts for grandma” board, and link back to items in your online store, like braces, tape, or a free massage therapy session.

5.Show Off Your Fun PT Staff on Social During the Holidays

Are you having staff Christmas celebrations of your own, like a holiday sweater contest? If so, don’t be shy about it. Show photos of the fun on your social media accounts.

physical therapy staff photo

6. Create Holiday-Themed Video Tips for Your PT Marketing

If you need some more physical therapy holiday social media ideas, then try sharing video ideas like these on your social channels.

  • Post-Thanksgiving stretches to stay awake and not feel like garbage
  • Exercises to do on Christmas Day
  • New Year’s Day yoga routines

7.Create & Share a Holiday Exercise / Stretch Calendar

According to the Harvard Medical School website, setting some exercise goals and charting your progress count among the most effective ways to help yourself stick to an exercise schedule. Keeping a holiday exercise and stretch calendar is one way to track this.

Create an exercise calendar for your PT patients to help them stay fit during the holiday season. Share it on your social media channels.

As far as physical therapy marketing strategies go, creating a “best of” blog for 2022 allows you to position yourself as a PT expert. To get some seasonal SEO traction, write a review of the best physical therapy-related products of 2022.

9. PT Content Marketing Idea: “New Year, New You” Posts

Your physical therapy holiday marketing strategy can be as complex as making a New Year’s Eve-themed exercise video. Or it can be as simple as posting some motivational quotes on Twitter, Facebook, or Instagram. The focus can be to encourage past patients to come back into the PT office.

physical therapy motivational quote

Quick tip: Our customers see INCREDIBLE success when they send out “New Year, New You” postcards out in December / January. Order yours here!

10. Use New Year’s Resolutions 

Encouraging people to participate in a New Year’s resolution social marketing campaign is as easy as creating a hashtag for Instagram. You’ll get even more participation from your followers if you incentivize this in some way. To make your incentives work, create a post that reads something like this:

Here is your opportunity to win [name of physical therapy product or service]. Just tag this post using the [name of the hashtag here] and comment with your New Year’s Eve resolutions. For more chances to win, just tag a friend & win a friends day.

Final Thoughts On Physical Therapy Holiday Social Media Ideas

Need new patients NOW?

If so, create some powerful graphics that are inspired by the tips in this blog post. Sending them over email to your past patients and out to your social media channels.

Always use a call-to-action, like “Book a new appointment now” with a link to your website or with your phone number, along with your graphics. You’ll definitely get some of your past patients back into your clinic. And if you really want to skyrocket your new patients, consider investing in email marketing, Google Ads, or even an updated website. 

Contact Practice Promotions to schedule a free demo of the Ultimate Practice Marketing System! We can help you overcome holiday cancellations and fill your PTs’ schedules.