Even the most seasoned social media marketers can struggle with finding new, engaging content to share on Facebook. It is also easy to fall into the routine of just posting versus sharing and actively communicating with your followers. Try to consider mixing up both your post type and content to keep your social media presence viable and to continue attracting more new patients to your practice.
Text: this post is words only, no images or links. Best suited for status updates or clinic communications, such as snow closures or power outages.
Photo: this post is mostly a large image with only a short caption or description. Best suited for sharing clinic photos, such as staff fun events, open houses, or community events.
When choosing what post type works best for your content, consider how you would want to see that same information presented? Is a short and sweet update a good text post? Or would you want to create a blog post and then share the link to your page? If it’s an early closing or hours change, a text post is perfect. Patients don’t want to have to click open a link to find out about the new hours. Say a long time PT is leaving to work at another clinic- what post type would be best? Text might not give you enough space to properly explain the departure. Instead, write a blog post to allow you to adequately explain the departure and provide the context needed for a proper press release.
Understanding post types can help you develop a social media marketing calendar that can be sustainably repurposed from week to week or month to month.