Does your physical therapy website truly impress patients and physicians? With one click, you want online visitors to recognize your practice’s brand, understand its mission and services, and believe its expertise as the #1 clinic for care.
Liz Roop
What Makes A PT Website Attract Patients?
Does your physical therapy website truly impress patients and physicians? With one click, you want online visitors to recognize your practice’s brand, understand its mission and services, and believe in its expertise as the #1 clinic for care.
The best physical therapy websites both perform perfectly and are designed with the patient in mind. Let’s look at some examples to see how other practices attract and convert online visitors to happy patients.
6 Best Physical Therapy Websites
Kaizen Physical Therapy
Kaizen Physical Therapy learned that it’s crucial to work with a website design team that specializes in physical therapy websites. So, they built a site centered around explaining PT and highlighting their services and treatment. By using easy-to-read explanations, Kaizen PT helps patients understand their conditions and how physical therapy can help. Finally, by adding PT Google Ads to their subscription, Kaizen PT is driving EVEN MORE patients to their high-converting site!
- Practice Size: 1-Location Clinic
- Design Characteristics: Vibrant blue and orange colors; interactive “conditions we treat” graphic.
- Results: In April 2022, 35% of people who visited their website booked an appointment with Kaizen PT! That’s 14x the average website conversion rate of 2.5%!
What would those results do for YOUR clinic?
Skills On the Hill Pediatric Therapy
Skills on the Hill Pediatric Therapy knew they needed a website that would appeal to physicians, parents, and children! The bright rainbow colors, pictures of children, and handwriting-style font immediately catch your eye and interest. It can be scary to send your kid to therapy. But this site’s simple headline: “You’re in safe hands” reassures parents that this is a safe, fun place for their child to receive therapy.
They also had interactive content for the conditions they treat! A web design company with both a PT background and website expertise knows that interactive components keep visitors engaged with your site longer—building brand love.
- Practice Size: 2-Location Clinic
- Design Characteristics: Bright colors and fun fonts that will appeal to children and their parents!
- Results: Skills on the Hill got 135 patient leads in just 60 days from their New PT Website + PT Google Ads! Check it out!
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Hands-On Physical Therapy
Hands-On Physical Therapy was concerned about the amount of work and time needed to build a new website. They also wanted to convey the personal, manual approach they take with each patient. By using custom images and showing real people, you immediately get the attention of and attract new patients while also building your practice’s brand and community presence. On mobile devices, the website is easy to use and integrates their blogs, social media, and videos.
- Practice Size: 5-Location Clinic
- Design Characteristics: Clean, modern design, bold and highly visible “Review Us” and “Request Appointment” buttons.
Optimal Home Rehab
At-home physical therapy clinics often rank poorly on Google, since they aren’t based in a single specific location. Thus, Optimal Home Rehab invested in a new at-home physical therapy website that was visually engaging, modern and custom to their practice. They also invested in monthly Search Engine Optimization (SEO) services and PT Google Ads to drive hundreds more visitors to their site! The new website explains the difference between Home Rehab and other PT/OT services, which guides visitors to the content they want most.
- Practice Size: Mobile clinic / at-home physical therapy
- Design Characteristics: Custom photographs, video that explains Home Therapy on the homepage, Bold red and orange color scheme.
- Results: Optimal Home Rehab got 27 patient leads from their new PT Website + Google Ads! Check it out…
Eastside Sports Rehab
Eastside Sports needed to stand out in Washington state! With a strong focus on sports, rehab, and fitness, this high-energy design features flowing, diagonal lines with images and colors tailored to attract their ideal patient. Other features include an Artificial Intelligence Chatbot, online review generator, a refreshed logo, and a strong Call-to-Action “REQUEST APPOINTMENT” in the top right hand corner.
- Practice Size: 1-Location Clinic
- Design Characteristics: Images of athletes, dynamic diagonal lines, new logo
- Results: In their first year, this PT Website brought Eastside 420 more patient visits per month! Read their success story here.
South Coast Physiotherapy
Shout out to our Canadian friends at South Coast Physiotherapy! This website has a bright, streamlined look and feel that is easy to navigate. The large, friendly banner offers one clear option to book an appointment. Additionally, South Coast puts their patient reviews on full display. Plus, by adding PT Google Ads to their subscription plan, they were able to increase their website visitors by 285% soon after they launched their website!
- Practice Size: 5-Location Clinic
- Design Characteristics: Bright orange, green, and blue colors. Orange buttons that draw attention to “Book Appointment”.
- Results: In April 2022, 26% of people who visited South Coast’s website booked an appointment! That’s 10x the average website conversion rate of 2.5%!
All of the Best Physical Therapy Websites Share a Few Common Elements.
- They are well-designed and look high-quality.
- The designer understands PT and knows how to explain it to patients and physicians.
- They are mobile-friendly and functional seamlessly across devices.
- There is one primary goal for visitors—contact us to make an appointment.
- Visitors leave the site understanding the practice’s brand, mission, services and believe that they are the experts for care.
Considering your own new site?
The Ultimate PT Marketing System combines a high-converting website with the most powerful, all-in-one PT marketing solution. Learn more here or request a free info kit.
