Avery Simmons
Get Immediate Results With Google Ads
What if your practice was able to get in front of thousands more people online every month? Or what if you could get 15 extra new patients every month? Google Ads will help you do just that!
Using Google Ads to attract new patients will change how your clinic does business.
5 Reasons Your PT Practice Should Use Google Ads PPC
- You’ll dominate the 1st page of Google in multiple places.
- Google Ads target people who are already looking for a solution.
- Google Ads are a cost-effective and fast way to get more appointments online.
- Google Ads are location-specific, which can help a new or underperforming clinic.
- It’s easy to track your results.
The evidence is in the results…
In fact, one Canadian Physio Clinic saw a 67% increase in new patient appointments after adding Google Ads–bringing in a profit of $28,560! Keep reading to learn how you can bring the same success to your practice.
Or, if you’re short on time…watch this 2-minute video on the value of PT Google Ads. I won’t judge.
First… What Are Google Ads PPC?
There are many forms of physical therapy advertising, including on the radio, in a local paper/publication, and social media advertising. But Google Ads are the only kind of advertising that targets people in pain who are already looking for a solution!
Google Ads PPC allows you to advertise on Google, getting your clinic’s message out to thousands more people searching on Google for your services. Google Ads are used by millions of websites and businesses across the world, and are a great way to drive more traffic to your website, increase patient appointments, and get ahead of the competition (Wordstream).
When you search for anything on Google, chances are that the first result you see will be an ad. You can tell because the word “Ad” is in the top left corner.
For example, the first two results when I Google “physical therapy richmond” are both ads!
Google favors ads more than ever! But keep scrolling; it doesn’t stop there…
Ads dominate the first page of Google! So, if you want your clinic name to be visible on Google when a person in pain in your community searches “physical therapy near me” or “back pain near me,” you need to invest in Google Ads.
We recommend Google search ads like the ones in the picture above (vs “display” ads that pop up with a picture or banner) because search ads target people who are already searching for a solution on Google. That means a patient is very willing to book an appointment!
“PPC” stands for Pay-Per-Click. That means you are only charged when someone clicks on your ad and visits your website. No wasting money. Cool, right?
One final thing to know about Google Ads: in November 2021, Google made the biggest algorithm update in years, called the “Vicinity Update.” The Vicinity update has made it harder for small businesses like yours to get found online with organic (non-paid) rankings! Now, more than ever, you need to invest in Google Ads to show up online. Read more about the Google Vicinity Update here.
Big picture, Google Ads are a crucial part of the “Get Discovered Online” phase of the Ultimate Practice Marketing Funnel. If new patients can’t find you on Google, they WON’T go down the funnel and become patients. Period.
Why Your PT Practice Should Use Google Ads PPC
Reason 1: You’ll dominate the 1st page of Google in multiple places.
When your practice shows up on the 1st page of Google in multiple places, you will attract more new patients. Why? The more times you show up on Page 1, the more trustworthy your practice looks!
Just check out this example for a Google search of “physical therapy near me” in the Florida area. Our client, Preferred Physical Therapy, shows up 4 times on the first page!
As you can see, Preferred Physical Therapy shows up…
- As a Google Ad twice
- In the Google Maps section
- In the “Organic Search” section. Organic search means traffic you did not pay for.
In fact, if someone clicks on a paid ad, they are 50% more likely to purchase a service! (Wordlead)
You may be thinking: why do I have to pay for people to visit my website via Google Ads when I can get website visitors for free?
The short answer is: it’s harder and harder to get free traffic. Just look at the screenshot above. Ads take up most of the top half of the page!
It’s important to remember that Google Ads work together with your organic search results.
How Google Ads Work Together With SEO to Get You New Patients
When someone sees your ads PLUS your organic search results, they will trust you more! That means they are more likely they will click on your free (unpaid) search result and visit your website to book an appointment!
You may have heard of SEO, or “Search Engine Optimization,” which is the art of making sure your website appears on Google searches, so you get more organic traffic! SEO includes strategies that a business can use in order to rank higher in search results organically (free). It requires producing helpful content and getting Google to see your pages as relevant to people searching online. The #1 result in Google’s organic search results has an average click rate of 31.7%— so it’s important to get your SEO doing well before you invest in Google Ads.
In contrast, Google Ads are a form of SEM, “Search Engine Marketing,” which drives traffic to your website by delivering ads at the top of specific searches. You pay for each click & can determine exactly which landing page to display depending on the term being searched for. Ads are clearly marked as such, but still receive a lot of engagement as Google places them highly on search results.
So how do they work together?
When someone sees your ads PLUS your organic search results, they will trust you more, making it more likely they will click on your free (unpaid) search result and visit your website. For example, our client Protailored PT saw a 1230% increase in Google My Business views after 3 months of Google Ads; at the same time, they saw a 530% increase in website traffic. This led to 1078 patient visits in March 2021–their highest ever!
Read Protailored PT’s full success story here.
Caution: Many businesses jump straight to SEM (paid ads) to try and be successful online quickly…
Why spend months building up SEO when you can get noticed immediately if you invest some money in SEM, right?
The danger here is Google changes. Competitors change.
And if your ads start declining or you need to reduce budgets one month your results will drop off almost immediately. SEO takes more time but is much more stable over time and lays a strong foundation for all other marketing.
Other clinics focus on SEO but feel they can’t afford Google ads…
Done right, Google Ads MAKE you money. They are an investment. So don’t miss out on patients you could get for a reasonable cost per acquisition – go get them!
The bottom line is: Google Ads boost your organic search results and make you show up MORE TIMES on Google. This means you get more new patients from the internet!
Reason 2: Google Ads target people who are already looking for a solution.
Have you ever been scrolling through Facebook or Instagram, and suddenly an ad pops up in your face?
You probably just scroll right past it. You weren’t looking for Lume deodorant before, and you probably don’t want to stop looking at cat pictures to go buy it. That’s how social media advertising and display advertising works–ads just pop up in your face!
In contrast, Google search ads only appear when you’re actually looking for a solution to your problem! Let’s say you Google “best mexican restaurants near me.” You’re probably looking for a place to eat dinner that night! You have an intent to make a purchase.
That’s why Google Ads are so powerful: your clinic’s name will only show up when people in your community search for solutions to their pain like “physical therapy near me” or “back pain help.” Plus, you can customize your Google Ads so they only run or show your phone number during times your clinic is open!
Social media ads and display ads are useful at times, but we’ve seen the greatest return on investment from Google search ads.
To go more in depth on the difference between Google search ads (what Practice Promotions provides) and display ads, you can read this article from Disruptive Advertising.
So what are patients searching for? Remember, most people search for their condition, not “physical therapy”!
Keywords to Target for Physical Therapy and Physiotherapy Practices
- physical therapy city state etc
- back pain city state
- Neck pain city state
- Knee pain city state
- Name of clinic
For example, this PT saw a 292% increase in patient leads from Google Ads, using the keywords…
- Physiotherapy
- Physical therapy
- Back pain
- Pelvic floor physical therapy near me
If just half of those 51 patient leads turned into patients, that’s 25 extra patients! Let’s do a little math…
The bottom line is: Google Ads target people in your community who are already looking for a solution to their pain!
Reason 3: Google Ads are a cost-effective and fast way to get more appointments online.
PT Google Ads aren’t about “branding” or “awareness”–although they may achieve that. Their main point is to get you more appointments, fast!
We only provide Google Ads Pay-Per-Click–which means you pay when people click on your ad and visit your website! A good cost per click is around $2-5. Would you pay someone $5 to sit down and read a brochure on your company? That’s basically what Google Ads PPC do–just for thousands of people every month!
Also, we provide ClickCease software for all our clients. This protects you against fraud and non-authentic clicks, like clicks from bots or competitors, which saves our customers money.
You Control Your Budget
A lot of people are worried that if they start doing Google Ads, the costs will just keep increasing every month until they are bleeding money. Wrong!
Our customers set a monthly Google Ads budget. It’s not going to keep increasing. Plus, when you work with Practice Promotions, you pay Google directly, not us. We get no benefit when our clients spend more money on Google.
Let’s take a look at an example budget from First Colony Aquatic & Rehab:
Wouldn’t you pay $1000 to make $27,000 and help 27 new people get their lives back?
Google Ads Bring Fast, Immediate Results
Another reason why your physical therapy practice should be using Google Ads NOW is that ads bring fast, immediate results!
Practice Promotions can launch google ads for new subscription customers in 4 weeks–and for existing customers, that launch time is even shorter! Google Ads start working to get you new patients immediately; in contrast, it can take weeks to design, create, print, and mail newsletters and postcards.
Google Ads have no delay! PT Google Ads will start filling gaps in your PTs’ schedules ASAP!!
Reason 4: Google Ads are location-specific, which can help you boost a new or underperforming clinic.
When you launch your Google Ads, you won’t be showing these ads to everyone in the world! In fact, you can narrow it down so your practice’s ads are only shown to a specific zip code! Get found in the specific zip codes you want to be found in! Google Ads are equally effective for physical therapy or physiotherapy clinics in the United States, Canada, or other places in the world!
With the Google Vicinity Update severely restricting small businesses’ ability to show up on Google, Google Ads can make sure that you’re showing up in nearby communities.
Boost a New or Underperforming Clinic
Got a new clinic, or a clinic that’s never attracted the new patients you expected? Drive more patients straight to that location’s door with PT Google Ads!
Madden & Gilbert PT used Google Ads to boost a new clinic–and got 31 calls within a few weeks!
Google Ads Are Great for Mobile Physical Therapy Clinics
Mobile or home therapy clinics often struggle to show up on organic traffic because they don’t have one physical location. Google Ads can be incredibly effective, helping you show up when people in specific zip codes or counties search for “back pain near me”!
For example, this home health clinic got 27 patient calls within 30 days!
The bottom line: Google Ads are cost-effective, budget-friendly, and help you get new patients in the door FAST!
Reason 5: It’s easy to track your results.
Have you ever spent money on a radio ad and not be sure if it worked or not?!
That’s bonkers! That’s not marketing! It’s absolutely insane to spend money on something and NOT know if it works!
The awesome thing about PT Google Ads is that it’s easy to track your results through call tracking. You can PROVE that a new patient call came from Google Ads–and that your investment was worth it! Call tracking means we put special phone numbers on your Google Ads, so that when people call that specific number, we can know where they are calling from! Call tracking can help distinguish between a new patient call and reactivated or current patient call.
At Practice Promotions, we also track when people click on an ad, visit your website, and book an appointment via a form.
For example, call tracking told us that of the 57 patient calls this client got, 44 of them were from new patients!
When you know exactly how many calls you’re getting from Google Ads, you can be confident that you’re getting a great return on your advertising investment.
If you’re a Practice Promotions customer, you’ll get a monthly report with your number of clicks, new patient appointments, and return on investment! You’ll feel confident that PT Google Ads are making you money and bringing in new patients–not letting your money go down the drain.
Your Practice Needs Physical Therapy Google Ads Yesterday
Whether you’re a single-location, multi-location, or mobile therapy clinic, you need to be using PT Google Ads yesterday. Google Ads are a cost-effective way to get IMMEDIATE results by showing up in multiple places on Page 1 of Google.
Remember, you have 5 good reasons to get started with PT Google advertising today!
- You’ll dominate the 1st page of Google in multiple places.
- Google Ads target people who are already looking for a solution, which increases your chance of getting new patients.
- Google Ads are a cost-effective and fast way to get more appointments online.
- Google Ads are location-specific, which can help you boost a new or underperforming clinic.
- It’s easy to track your results.
At Practice Promotions, we include PT Google Ad services as part of our Pro and Ultimate PT Marketing subscription plans! Our PPC Specialists will be excited to help your clinic get found by thousands more people online!
To get started, schedule a demo of the Ultimate PT Marketing System today!
Still got more questions? Watch this video on Common PPC questions:
