Will You Start 2020 Strong? Don’t Let a Lack of Planning Slow You Down! Once the holidays are over,...
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So You Need More Physical Therapy Visits? Of course! Patient visits fill your schedule and full schedule means you...
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How Often Do Insurance Companies Help You Market? Right Now, They Will! In today’s complex world of health...
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Does your practice have good patient reviews? Does it have enough? Most practice owners both love and dread the...
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When a patient visits their physician regarding pain, the typical course of action is assessment, testing and medication. As...
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A Welcome Change of Plan Physical therapists have been marketing to doctors for years. But with the expansion of...
Read MorePT marketing should be at the core of your practice’s planning and business development. Whether it’s maintaining monthly campaigns, such as patient newsletters, blogging, emails, and social media, or upgrading key assets, like your practice website or brochures, at least 5-8% of your practice income should be spent on marketing. Why? The best way for any business to grow, especially a physical therapy practice, is word-of-mouth. You can increase word-of-mouth about your clinic with branding, marketing, and good public relations. Keeping consistently in touch with your building customer base allows you to grow through repeat business and word-of-mouth. We went to school to be great PT’s, but most of our business training is self-taught. How much marketing training did you get in school? How much have you done while in your practice? In this blog post, we will discuss critical areas for you to focus on to make a difference in your practice advertising. If you do well here, you will have more control over your practice stability, expansion, and profitability.
Why does every PT owner need a practice marketing plan?
If you have a small to mid-sized practice, odds are you either market yourself, have just 1-2 marketing staff,...
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The holiday season is a pivotal time for your practice and marketing plan. November and December are busy times...
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Hosting a PT Workshop? Done correctly, a physical therapy workshop can boost your patient volume by engaging the local...
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You’ve seen it a thousand times… You got a new patient! After just one or two visits they are amazed...
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Do you struggle with patient retention? You aren’t alone! In a recent research survey, the State of Rehab Therapy,...
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Watch our Exclusive Retention Rate Training Webinar Do too many of your patients drop out before...
Read MorePT marketing should be at the core of your practice’s planning and business development. Whether it’s maintaining monthly campaigns, such as patient newsletters, blogging, emails, and social media, or upgrading key assets, like your practice website or brochures, at least 5-8% of your practice income should be spent on marketing. Why? The best way for any business to grow, especially a physical therapy practice, is word-of-mouth. You can increase word-of-mouth about your clinic with branding, marketing, and good public relations. Keeping consistently in touch with your building customer base allows you to grow through repeat business and word-of-mouth. We went to school to be great PT’s, but most of our business training is self-taught. How much marketing training did you get in school? How much have you done while in your practice? In this blog post, we will discuss critical areas for you to focus on to make a difference in your practice advertising. If you do well here, you will have more control over your practice stability, expansion, and profitability.
Why does every PT owner need a practice marketing plan?
“I’ve doubled my growth in just a few months. I hired another therapist and now am looking at moving into a larger building!” -Leo, Biosport PT
“I’ve doubled my growth in just a few months. I hired another therapist and now am looking at moving into a larger building!” -Leo, Biosport PT