PT marketing should be at the core of your practice’s planning and business development. Whether it’s maintaining monthly campaigns, such as patient newsletters, blogging, emails, and social media, or upgrading key assets, like your practice website or brochures, at least 5-8% of your practice income should be spent on marketing. Why? The best way for any business to grow, especially a physical therapy practice, is word-of-mouth. You can increase word-of-mouth about your clinic with branding, marketing, and good public relations. Keeping consistently in touch with your building customer base allows you to grow through repeat business and word-of-mouth. We went to school to be great PT’s, but most of our business training is self-taught. How much marketing training did you get in school? How much have you done while in your practice? In this blog post, we will discuss critical areas for you to focus on to make a difference in your practice advertising. If you do well here, you will have more control over your practice stability, expansion, and profitability.