Are you skeptical about using physical therapy google ads?
If so, we understand your thinking. On the one hand, you know that you need to advertise your physical therapy clinic. On the other hand, you’re worried that your ads won’t work, and you’ll be back at square one.
If that’s the case, then you’ll want to take a look at the eight stats we’ve compiled in this post, as well as look at the stats from our own personal case studies. They’re likely to not only reduce the fears you have about advertising on Google, they’re also likely to show you why you should.
8 Convincing Stats That Will Make You Want To Invest in Google Ads Yesterday
In a later section of this blog, we’ll cover some specific examples of how Google advertising helped some of our physical therapy clinics to increase their new patient numbers and lead counts.
However, first, we’d like to highlight some relevant general statistics about Google advertising. They should help to reduce some of your hesitation if you’re thinking about creating physical therapy Google advertising campaigns of your own.
Did you know…
1. 90% of the online advertising goes to Google, according to WebFX. That leaves other online advertising entities, like Bing and Yahoo to pick up the remaining 10% of online ad share.
2. According to pay-per-click stats, 65% of the clicks go to “buying words” on Google Ads, according to Word Lead.
3. Google gets 95% of the mobile ad share for paid ads, according to WebFX.
4. 89% of the traffic that comes from Google Ads doesn’t get replaced by organic traffic once the ads stop. (Google)
5. Nearly 50% of the paid ad spots on Google go to the websites that have landed in the top 3 spots in the SERPs. (WebFX)
6. Paid advertising has a 200% return-on-investment (ROI), making it a cost-effective way to increase business. (Word Lead)
7. 70% of Google mobile searchers contact a business directly from a Google search, according to Search Engine Watch.
8. 98% of web searchers choose the results that come up on the first page of Google. (Bright Local)
Real-Life Case Studies For Physical Therapy Google Ads Campaigns
As we mentioned, the purpose of the Google advertising stats above is to give you a glimpse at the general role that Google plays in business advertising.
Below, we’ve compiled some stats from our own case study files that back up what the general stats say about the effectiveness of Google Ads for PT clinics specifically. The results demonstrate why so many clinics put their dollars into physical therapy Google Ads campaigns.
1.Madden & Gilbert PT Saw a 66% Increase in New Patients
This clinic’s physical therapy Google advertising campaign helped boost their numbers significantly in just six months. They went from having just over 50 new patients in a month to 83 new patients in a month. They credit Google Ads for the jump in their new client numbers.
2.Skills on the Hill Garnered 286 New Leads in Two Months
A physical therapy Google advertising campaign coupled with a solid SEO plan helped this two-location PT practice to get an astonishing 9,500 new leads to their website and accumulate nearly 300 new leads in the process. This was all within a two-month period.
3.One Clinic Nearly Doubles Monthly New Patient Count
A physical therapy Google Ads campaign strategy took one of our clients from getting 39 new patients a month to an incredible 68 patients per month in the space of six months.
4.One Physiotherapy Clinic Nearly Doubles its Appointments
At the end of the day, it isn’t just leads that are important. Those leads need to turn into appointment requests to make a financial difference in a PTs business. One physiotherapy clinic we worked with in Canada saw a whopping 43% jump in its appointment requests in the space of five months using Google specific PT ads.
5.Physical Therapy Advertising Equals 115 New & Returning Patients
River Parish PT used a physical therapy Google ads campaign, plus a new website and SEO services, to attract 115 new and returning patients in less than six months!
6. One Clinic Sees a 45% Reactivation in Past Patient Numbers
Integrated Medical Group Physical Therapy regularly sees a jump in past patient numbers each month – to the tune of 45% — when they do a Google Ads marketing campaign for PTs. Overall, they see a 55% increase in patients from month to month, thanks to their advertising efforts.
7. A Chiro/ PT Clinic Increases New Patient Numbers by 31%
A Physical Therapy Google Ads campaign works well, even if you run a hybrid clinic, as one chiropractic/ physical therapy clinic demonstrates. Eight months of solid ad campaigns produced a 31% increase in new patient numbers for a total of 436 new patients!
8. Physical Therapy Advertising Equals 148 Patient Calls
One clinic that stopped working with Practice Promotions for a time came back after a less expensive option didn’t work as well. Upon reforging their connection with PP, they got 148 new patient calls from Google Ads and an increase of 83% in their Google Business Profile.
Final Thoughts on Physical Therapy Google Ads Campaigns
For most businesses, including physical therapy clinics, Google advertising is a game changer if it’s approached correctly. In this post, we’ve looked at some of the most relevant Google advertising stats.
We also looked at some of our real-world case studies that back up what the general Google stats say. The bottom line is, Google advertising can increase your PT business’s leads, past patient reactivations, and new patient numbers significantly.
Do you need new patients NOW? We can help. Practice Promotions offers monthly Google Ads services that are guaranteed to skyrocket your new patients! Check out our Plans & Pricing to schedule your call today!