Are you a chiropractor feeling stressed out by the economy? Here are just a few problems that modern chiropractors like you face…

  • Rising inflation
  • Past patients never coming back
  • Hiring for your clinic
  • Meeting your revenue goals
  • Competition — It seems like there’s a new chiropractic clinic on every block
  • Fuzzy professional goals
  • Attracting the right kind of patients (We love cash-pay clients!)
  • Building their brand
  • Standing out from competitors
  • Developing CONSISTENT revenue to take home to your spouse and family

Fortunately, the solution to all of these issues often rests on implementing some fresh new chiropractic marketing ideas. The right marketing strategies help you not only make more money from your past and existing clients but also to attract new ones.

If you’re looking for more ideas to market your chiropractic business, here are 10+ practical ideas to get you started.

6 Chiropractic Marketing Ideas You Can Take Action on TODAY

1. Chiropractic Marketing Ideas: Send Marketing Emails to Past Patients

If you’re like many business owners, you probably believe that your clients stopped coming into your office because they no longer need your services or because you’ve done something wrong.

However, according to business coach and author David Finkel, this isn’t correct. In an Inc.com interview, he says that past customers usually don’t leave due to anything other than life getting in the way of things. Once they get out of the habit of buying a company’s goods or services, the Law of Inertia just takes over.

He also pointed out that most of the time, it’s a business’s current and past customers, and not new ones, who are more willing to buy from a business. A Forbes article additionally points out that the customers you already have are 50% more likely to try your new products and services and will spend 31% more money with you than a new customer will.

All of this is to say that when you reach out to past patients, you stand a good chance of turning them into current patients once again, so reach out to them!

Start With an Automated Email Campaign

To start your reactivation email campaign, reach out to patients that you haven’t seen in at least four months and go back at least two years (or more if that’s a possibility).

It’s probably also important to note that this isn’t a “come in for your appointment” campaign. Instead, you’re reminding them of the benefits they gained from seeing a chiropractor.

For example, someone with scoliosis can find improvement and pain relief from their condition if they commit to a long-term program, according to the NIH National Library of Medicine. It’s logical to reach out to these patients because conditions like scoliosis may require more lengthy treatment times of between six months and two years (though most patients will usually report an improvement in symptoms relatively soon after starting chiropractic).

When you’re creating your chiropractic marketing campaign, you should segment your past patients into groups, so in this example, you’d want to send reactivation emails to those who see you due to scoliosis.

The format for this can be relatively simple, like you sending an automatic newsletter to these clients. It will include helpful content that they can use immediately, and at the end of it, you can include a call-to-action (CTA). Some industry statistics indicate that your CTA rate will increase by more than 120% if you do an anchor text CTA, so remember this step!

2. Chiropractic Marketing Strategies: Update the Language on Your Website

Your website is often the first contact that a potential new patient will have with you, and suffice it to say, they may not be looking for you specifically. Rather, they’ll likely be looking for a chiropractor who can help them solve their health issues.

As such, the copy of your website should include four key pieces of information. This info will speak directly not only to why they seek out a chiropractor but also to why you’d be a great fit for them.

This, and not your company history, will be what a potential chiropractic patient will be looking for.

1. Empathy with their plight: The visitors to your chiropractic website will be more likely to convert to patients if they know that you can relieve their pain.

2. Proof that you’ve helped others like them. When you’re in pain, you want results fast. If you can include testimonials on your website that prove that you can do what you say you can do, it’ll build your credibility with new clients and make them more likely to say ‘yes’ to your services.

3. Show the client what life could look like post-treatment. Everyone who has been sick or in pain for a while has trouble envisioning life free of those issues. Your website should show what life looks like on the other side of treatment. It gives potential patients something to envision and hope for.

4. Add a next step/ CTA to the page. Make sure you give a potential client a look at the next step. Put a “Request Appointment” button on your site to make it easier for them to book with you.

3. Partner With a Gym to Give a Free Back Pain Workshop

Gyms are a logical place for you to do some chiropractic marketing because both deal with some aspect of movement and physical health and both complement each other. (Many chiropractors assign exercise as part of treatment, and people who have been injured doing sports or physical activities in the gym book chiropractic appointments to get well.)

In light of this, partnering with local gyms to do a free back pain workshop is a natural and low-pressure way to maximize the natural connection that exists between these two worlds.

When you’re planning a free workshop, keep it short and simple. People are busy and attention spans are short. In light of that, keep the talk short as possible (without skimping). The primary goal of your message is to offer free value while also letting people know how they can get pain relief by working with YOU. Stay on point with that for the whole talk.

4. Create or Update Your Google Business Profile

In the Age of the Internet, you can’t not have an online presence and survive in business. That’s why search engine optimization (SEO) plays such a key role in your chiropractic marketing plan. Your SEO efforts should concentrate on you getting more local clients, and to do that, your website must rank well in local searches.

One quick, yet effective way to ensure that happens is to create or update your Google Business Profile. You’ll want to include all aspects of your business contact information and location, so be sure to include info like your firm’s name, your phone number, address, business hours, web address, and location, which will put you on Google Maps.

Once you do this, Google will crawl your website and “link” the information on your website with relevant searches. This means that if people search for terms like “chiropractic + [name of city],” then your business could be shown in a Google organic search result.

You’ll also rank well in local searches. Your Google Map info will show up, but you’ll also show up Google’s organic searches, too. In the latter case, if you keep a blog as part of your chiropractic marketing campaign, then any relevant blogs you post could come up during a search.

5. Chiropractic Marketing Ideas: Attract Your Ideal Patient by Specifying Which Insurances You Accept

As a savvy business owner, I’m sure you know which insurance companies have high-paying reimbursements…and which insurance companies give insultingly low reimbursements. 

Listen up. I’m giving you permission to refuse to accept those low-paying insurance companies. If an insurance company isn’t paying you adequately for your services…drop them. You pay lose some patients, and that’s hard. But from a financial perspective, those patients were probably a drain on your revenue. It’s tough, but it’s true. 

And you don’t have to kick those patients to the curb! Instead, consider offering cash-pay services. If you offer enough value for your services, people will find a way to pay. 

Finally, specify on your website and in your clinic which insurances you DO accept (the high-paying ones). This will help attract your ideal patient, with your ideal insurance provider. Create a blog or FAQ on “how to afford chiropractic” and list out which insurance companies you accept. 

6. Ask Your Patients for Google Reviews

When it comes to spending their money, most consumers want some sort of proof that they’re making the right decision. That’s why 70% of customers will trust a review that they see online from a stranger. That number jumps up to 91% if it’s a review or recommendation from someone they know.

When you’re kicking around your chiropractic marketing ideas, don’t forget to include reviews. More specifically, don’t forget to make a concerted effort to ask your patients for reviews on Google.

Like anything else in your chiropractic marketing strategies, you need to develop a plan for the implementation of this. Here are some tips for gathering reviews:

1. Ask each patient for a review when you see them. The key to doing this successfully is to do it at the right time. Avoid asking them for a review on their first or second visit. Rather, ask them for a review after they’ve seen you for several weeks or several months. This gives them time to see how much their chiropractic treatment helps them. Create marketing materials, like posters, rack cards, and brochures, that ask for a review and include a QR code to make it easy for them to give you a review.

2. Create a link for your review on your Google Business Profile. Send a link to all of your patients via email. (BTW… You should have a mailing list of active patients.) Some people will feel reluctant to leave a review because they won’t know what to say, so when you email them, give them some pointers.

3. Get your staff involved. There’s a concept in eCommerce, which basically states: Every page is a landing page, the point of which is that each contact that people have with your business should have a CTA, whether it’s technically a sales page or not. The same rule applies to the 3D brick-and-mortar world. In this case, your staff is the point of contact. They should be asking everyone that comes into the office for a review. If you have to, entice them with a contest and make sure the prizes are worth winning.

Related: Download The Practice Owner’s Google Review Cheat Sheet!

…And 5 Marketing Ideas You Can Knock Out of the Park This Quarter

7. Get Your Clinic Listed on Online Directories

It’s natural for most people to want their marketing strategies to come with a lot of bells and whistles, but the truth is, sometimes the most effective marketing tactics are both simple and unglamorous. That’s the case with online directories.

Not only will this practice increase your SEO, it’ll also boost your credibility and give you online authority. Google “likes” it when websites have lots of backlinks. Adding your profile to these sites gives you high-authority backlinks.

Your clinic’s information should be on each of the following directories at minimum:

  • Google Business Profile
  • Rehab.com
  • Yelp
  • Facebook
  • Yellowpages

Make sure that all of your contact information is consistent across each of these platforms.

8. Chiropractic Marketing Ideas: Create a FAQ on Your Website

The Internet changed how people shop for goods and services. Most of the time, they’ll have done some research on the Internet. According to AdWeek, 81% of customers read reviews, researched different options, etc. We say this because part of their research will be looking at a website’s FAQ page.

They may not be ready to make an appointment with you yet, even if you offer a free consultation. However, that doesn’t mean they won’t have questions. They will. You can help them out and position yourself as an authority by creating an FAQ page that answers the most common questions that people have about chiropractic care.

This also gives you an opportunity to crosslink to other helpful content on your website, and it’s another place for a CTA.

9. Refresh Your Website as Part of Your Chiropractic Marketing Plan

Let’s face it. First impressions still count, and whether or not it’s right to judge a book by its cover, people still do. In the modern world, your chiropractic website is your book cover.

We get it. Tech changes very rapidly, and it’s difficult to keep up with it sometimes, but you can’t afford not to. Your website should get an update at least every two years.

It’s important to note that you’ll be updating more than just your website’s look. You should also be updating its keywords. For example, if you went to Google and typed in: “back pain relief + [your city name],” would your website come up on the first page? Would it come up at all?

It definitely won’t come up for “back pain” if you don’t have those keywords on your website, so update your site to include those words. Very often, people will look for solutions to their problems, and they may not know what those solutions are.

In other words, they’ll likely look for the keywords relating to back pain before they look for a chiropractor. Make sure your website has all of this information to make it easier for Google and them to find you.

10. Invest in Google Ads

Want to get a nearly 70% increase in new patient appointments? Then, you might want to think about investing in Google Ads. That jump in new bookings isn’t an exaggeration. We’ve seen it happen with clients who have invested in Google Ads.

There are a lot of reasons why this is so, but we’ll point out the most important one. When people do a Google search for terms like “back pain relief” or “chiropractors near me,” they’re usually ready to buy. By advertising on Google, you’re putting your services in front of people who are already looking for what you have to offer. You don’t have to talk them into it. They already want what you have.

11. Create a Direct Mail Campaign That Includes Past Patients

We recognize that we’ve spent a lot of time talking about digital marketing ideas for chiropractors on this post. However, that doesn’t mean your chiropractic marketing ideas should exclude direct mail. They should, and here’s why.

People still think that good old snail mail is more personal. They also tend to pay more attention to it in many respects because it’s less common now than email. This makes it more novel. They also happen to get more of a response.

For comparison, 10% is considered a good response rate for email marketing. With direct mail marketing, the response rate can be as high as 30%.

Aside from this, there is a trust factor that direct mail has that other types of marketing don’t — almost 90% of people trust something they get in the mail. And given that you’re sending this mail to people who have already bought from you, that number is likely to be higher.

It’s just a good all-around chiropractic marketing strategy to include postcards, newsletters, and other direct marketing materials in your plan.

Final Thoughts on the Top 10 Best Chiropractic Marketing Ideas

When it comes to your chiropractic marketing efforts, you have plenty of options — at least 10 of them — to help you bring more business into your clinic. Using just one of these tips is powerful. Using two or more of them together will bring a powerful synergy to your marketing efforts.

If you’d like more tips and guidance on how to market your chiropractic clinic, reach out to us and schedule a free demo of the Ultimate Practice Marketing System. Chiropractic marketing is one of our specialties!