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Recent Posts

  • Tips for Winning At Sports Medicine Marketing

    Game Plan: 5 Ways to Win at Sports Medicine Marketing

    Aiming to Attract More Athletes? It’s annoying, isn’t it? Too many people view physical therapy as only necessary for...

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  • How to market direct access physical therapy

    How to Market Physical Therapy Direct Access in 2020

    Are Your Doctor Referrals Disappearing? The growth of Hospital-Owned or Physician-Owned Physical Therapy Services (or HOPTS & POPTS) means...

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  • What are the best Physiotherapy marketing strategies?

    Is Physio Marketing Different than Marketing Physical Therapy?

    Answer: No, But Not Always No… Physiotherapy and physical therapy are two terms that continue to grow in popularity...

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  • Test your physical therapy marketing skills

    The PT Marketing Skills Quiz

    Are You a Marketing Master? Take this 1-minute quiz to see if your practice is reaching its full potential!...

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  • learn-how-get-more-patient-calls

    7 Places to Promote Your Practice’s Phone Number for More Patient Calls

    Reception. As a practice owner, you’ve put a lot of resources into the people answering your patient calls. Staffing,...

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  • Increase-patients-through-referral-marketing

    The 6 Successful Patient Referral Habits of Top PT Practices

    This post is based on a webinar we hosted! Click here to watch the full video replay. How Strong...

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  • Private Practice Marketing

    Why does every PT owner need a practice marketing plan?

    PT marketing should be at the core of your practice’s planning and business development. Whether it’s maintaining monthly campaigns, such as patient newsletters, blogging, emails, and social media, or upgrading key assets, like your practice website or brochures, at least 5-8% of your practice income should be spent on marketing. Why? The best way for any business to grow, especially a physical therapy practice, is word-of-mouth. You can increase word-of-mouth about your clinic with branding, marketing, and good public relations. Keeping consistently in touch with your building customer base allows you to grow through repeat business and word-of-mouth. We went to school to be great PT’s, but most of our business training is self-taught. How much marketing training did you get in school? How much have you done while in your practice? In this blog post, we will discuss critical areas for you to focus on to make a difference in your practice advertising. If you do well here, you will have more control over your practice stability, expansion, and profitability.

  • pt-advertising-checklist-overview

    The Complete PT Advertising Checklist

    Evaluations are the cornerstone of your patient care plans. Without them, treatment would be guesswork and patients would not...

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  • family reading physical therapy brochures

    How to Create Successful Physical Therapy Brochures For Your Practice

    Odds are you have a brochure (or a few) in your lobby right now. But for the money you...

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  • repeat-patient-new-year-marketing-campaigns

    4 PT Marketing Campaigns That Will Boom Your Returning Patients This Year

    2019 is upon us and practice owners everywhere are looking to and budgeting for the future. It’s time to...

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  • Custom Newsletters Grow Physical Therapy

    How Custom Newsletters Can Grow Your PT Practice

    As website and online marketing take over a larger share of corporate marketing budgets, there is a distinct shift...

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  • Marketing Results and ROI

    3 Reasons PT Practices Need Marketing

    Marketing can seem expensive, especially if you don’t have a lot of experience to go on. That said, we’ve...

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  • news patients for physical therapy

    How to Target New Patients with PT Advertising

    Practice owners know that not all new patients equal the same results for your business. Typically, there are a...

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  • Private Practice Marketing

    Why does every PT owner need a practice marketing plan?

    PT marketing should be at the core of your practice’s planning and business development. Whether it’s maintaining monthly campaigns, such as patient newsletters, blogging, emails, and social media, or upgrading key assets, like your practice website or brochures, at least 5-8% of your practice income should be spent on marketing. Why? The best way for any business to grow, especially a physical therapy practice, is word-of-mouth. You can increase word-of-mouth about your clinic with branding, marketing, and good public relations. Keeping consistently in touch with your building customer base allows you to grow through repeat business and word-of-mouth. We went to school to be great PT’s, but most of our business training is self-taught. How much marketing training did you get in school? How much have you done while in your practice? In this blog post, we will discuss critical areas for you to focus on to make a difference in your practice advertising. If you do well here, you will have more control over your practice stability, expansion, and profitability.

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