Your medical website’s number one job is to get new patients to schedule appointments.
But is it? Your website could be having a lot of people visit it, but losing new patients who never book.
Most practices don’t know a very important metric for getting new patients, which is the number of conversions on their website. Meaning, how many people visited it, and of those visitors, how many requested an appointment, via form, chatbot, or phone call.
What if I told you that you could 2x the patients you get from online…without spending a DIME on advertising?
Well…you can!
All you need to do is improve your practice website.
Understanding Your Current Medical Website’s Conversion Rate
Stay with me here. I’m going to do a little math.
Let’s say 100 people visit your website each month. If your website is performing at the industry average, only 2 or 3 of those people will actually book an appointment. That’s called a “website conversion rate” of 2.5%.
You might be tempted to spend big money on online advertising, to drive more traffic to your website.
But before you do that, you should focus on honing your website to convert the people who already visit it.
Just imagine: if you just doubled your website conversion rate, you wouldn’t get 2-3 new patients a month – you’d get 4-6!
That’s completely possible, if you know what works.
At Practice Promotions, we’ve designed and built over a thousand websites for physical therapy, occupational therapy, chiropractic, and other medical clinics. And across all our clients, we currently convert 8% of website visitors on average to appointment requests. That’s 2-3x the industry average!
How to Convert More Patients With Your Clinic Website
So how do you convert more patients on your website? (Or…how do WE do it for our clients?) Here are a few simple tips…
- Use imagery that shows patients who are back to full health
- Include patient testimonials & reviews on every single page
- Call patients to action with brightly-colored “Book An Appointment” buttons in the right-hand corner of the website
- Make sure your website works fast & looks great on mobile phones
Focus On Your Website Conversion Rate
If you want more patients, you need to focus on improving your website conversion rate!
Be Smart: Practice Promotions websites convert at 2x the industry average. Book a demo with us today!
