SEO Keywords for Physical Therapy Websites

How to use seo keywords

What Are Your Patients Finding When They Search for PT Help?

SEO, or search engine optimization, is critical to the success of your PT website and digital marketing. An effective SEO strategy helps your website rank higher in natural search. Planning for your keywords and SEO will help your website show up higher on the page in Google and other search engines. There are numerous components that go into your search engine performance, but let’s focus on keywords.


SEO keywords are the single word or set of words on each website page that are indexed for by search engines.


Think about SEO keywords as a traditional textbook index. If you wanted to find “spinal stenosis” in your physical therapy textbook, you would flip to the index at the back and search for spinal stenosis. The index tells you all the pages with the words “spinal stenosis”. Keywords function the same way for your website. Search engines index each page for one keyword or phrase. So when someone searches “sports rehabilitation” if your page uses that as a keyword, it is more likely to show up in the search engine results.


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Now there is a trick with keywords—you can overuse SEO keywords. For example, if you use “physical therapy” as the keywords for every page, then the search engine can drop your ranking for overuse. It’s might not seem fair, but sometimes you have to play the game by the other team’s rules. Let’s learn how to use keywords correctly to improve your SEO.

Best Practices for SEO Keywords

  • Keep a Spreadsheet of all your website’s pages and the corresponding keywords to avoid overusing any specific words or phrases.
  • Check for Frequency of use on the page. A keyword should be used between 5-10 times on a page with 500 words. Avoid using a keyword 30+ times.
  • Include the Keyword in the URL for that page. If the keyword is dry needling, make sure the page URL is .com/physical-therapy/dry-needling for example. Use a hyphen in between keywords to indicate a space (and don’t combine the keywords into a single word ie. /dryneedling as this does not work for SEO).
  • Include the Keyword in the Title of the page. The keyword is indexed better if it is in the title of the page. Also, include it in the SEO page title (the title that shows up in search engines and is populated through your website’s content system).



Using SEO keywords correctly can be a bit experimental. Working with a professional website design and marketing team helps to eliminate the guesswork and increased results. For more help with your website – or to see why our clients rank in the top 3 Google spots in their city – request a free demo today or check out these examples!