Social media is one of the top online sources for search, content, and news. Think about going out to eat at a local restaurant…before social media, you would typically choose a restaurant based on a friend’s recommendation or by searching online and reviewing the restaurant’s website and menu. With social media, the process of choosing a restaurant has evolved…now, you might see that a friend commented on Facebook about a great new place or you might search use an online review platform (such as Yelp) to see what other people are saying about the restaurant. The exponential growth of digital and social media has opened opportunities for both businesses and consumers to engage in real-time, interactive communications online. But, with these opportunities also come potential risks. In these blogs we’ll discuss new opportunities, keep you up to date with changes, and cover both the “do’s” and “do not’s” of physical therapy social media.

Social media is one of the top online sources for search, content, and news. Think about going out to eat at a local restaurant…before social media, you would typically choose a restaurant based on a friend’s recommendation or by searching online and reviewing the restaurant’s website and menu. With social media, the process of choosing a restaurant has evolved…now, you might see that a friend commented on Facebook about a great new place or you might search use an online review platform (such as Yelp) to see what other people are saying about the restaurant. The exponential growth of digital and social media has opened opportunities for both businesses and consumers to engage in real-time, interactive communications online. But, with these opportunities also come potential risks. In these blogs we’ll discuss new opportunities, keep you up to date with changes, and cover both the “do’s” and “do not’s” of physical therapy social media.